Develop the invisible skill behind great storytelling, film, design, writing & brand thinking

In a world where ideas can be generated instantly, what separates one creative from another is no longer speed. It’s judgement. This workshop is where attendees with develop that skill called taste - the invisible skill behind storytelling, film, design, writing, and brand thinking that hits the sweet spot. Taste is what helps creators recognise what feels right, what feels derivative, and what truly resonates.

Participants will learn how strong creative judgement is formed and sharpened through guided discussions, real-world examples, and hands-on exploration. The workshop focuses on building awareness of emotional impact, cultural context, originality, and the subtle signals that distinguish good work from great work. It helps creators become more conscious of their own aesthetic instincts and more confident in articulating creative choices. In an era of infinite output, creativity is no longer about making more. It’s about choosing better. The goal of this workshop, and creative success, is simple: to strengthen judgement.

Build Your Creative Taste will be led by Vishal Sagar, Director of Brand, Creative Strategy & Social at Pocket FM in Gurgaon.

Sagar is a writer-director and creative leader redefining branded storytelling by blending emotion, scale, and technology to create work that stays with people long after it ends. Among his notable work is the creation of India’s first AI music video, and merging AI-generated art with live-action cinematography to create a multi award-winning campaign that’s better known for being a groundbreaking experiment in how creativity and code can co-exist to elevate storytelling. At Pocket FM now, Sagar leads a cross-continental vision for entertainment, building stories that travel from India to the US and Germany, guided by one belief, “Technology can amplify creativity, but it can never replace human imagination.”

Build Your Creative Taste: Judgement Masterclass for Human+ Era will be held on Saturday 21 March 2026, 10.00-13.00, in Room Pattaya 6, Mezzanine Floor, PEACH. Pre-registration is required, strictly first-come-first-served, and limited to 40 delegates only. To sign-up, you must be a confirmed registered delegate of ADFEST 2026. Registration is not confirmed until you receive confirmation from ADFEST. To register, click here.

For more information, contact Workshop@ADFEST.com