The culmination of ADFEST 2025 is the announcement of Lotus Special Awards. The ADFEST 2025 of the Year Awards are:
NETWORK OF THE YEAR
Dentsu has retained the title of Network of the
Year. The group of 9 offices that entered the ADFEST Lotus Awards included
Dentsu Inc., Tokyo, Dentsu East Japan Inc., Tokyo, Dentsu Indonesia, Jakarta,
Dentsu Creative China, Shanghai, Dentsu Digital Inc., Tokyo, Dentsu
Creative Taiwan, Taipei, Dentsu Creative Force Inc., Tokyo, Dentsu Creative
Thailand/Dentsu One Bangkok, Bangkok, and Dentsu Creative inc., Singapore.
The runners up were:
AGENCY OF THE YEAR
Dentsu Inc., Tokyo was awarded Agency of the Year 2025.
The runners up were:
INDEPENDENT AGENCY OF THE YEAR
Independent Agency of the Year went to Gigil
Manila.
DIGITAL AGENCY OF THE YEAR
Good People Network, Jakarta was
awarded Digital Agency of the Year.
The runners up were:
MEDIA AGENCY OF THE YEAR
Ogilvy, Mumbai was awarded Media Agency of the Year.
The runners up were:
PR AGENCY OF THE YEAR
PR Agency of the Year, was Ogilvy PR,
Singapore.
The runners up were:
PRODUCTION COMPANY OF THE YEAR
Production Company of the Year was won by
a trio of agencies, including Atypicalfilms, FVSE and Dandelion Studios, all
from Singapore.
The runners up were:
ADVERTISER OF THE YEAR
Advertiser of the Year was won by Heineken.
The second to fifth positions were taken by:
REGIONAL AGENCY OF THE YEAR
Regional Agency of the Year is now a part of ADFEST
Special Awards line-up. The award will be given to the Agency with the highest
score (at least 30 points to be eligible for Regional Agency of the Year).
Awards are given to agencies with the highest score from East Asia, Middle East,
Oceania, South Asia and South East Asia
Dentsu Inc., Tokyo was awarded East Asia Agency of the Year.
The runners up were:
Middle East Agency of the Year went to BigTime
Creative Shop, Riyadh.
Ogilvy, Sydney was awarded Oceania Agency of the Year.
Second place was Supermassive, Sydney.
South Asia Agency of the Year was won by
BBDO India, Mumbai.
The runners up were:
Ogilvy Singapore, Singapore was awarded
Southeast Asia Agency of the Year.
In the ranking below, the second to fifth positions were given to:
LOTUS GRANDE FOR HUMANITY
The Lotus Grande for Humanity recognises creative excellence in the Public Services & Cause Appeals categories. Gold Lotus winners in Brand Experience, Commerce, Creative Strategy, Design, Digital & Social, Direct, Effective, Entertainment, Film, Media, Mobile, Outdoor, PR, Press, Radio & Audio (Except Audio Craft Lotus sub-categories), Sustainable, INNOVA and Lotus Roots are eligible to win the Lotus Grande for Humanity.
This year’s winner is Finch, Sydney / SuperMassive, Sydney for 36 Months, 36 Months – Raising the Age of Social Media Citizenship.
Susan Credle commented, “The ADFEST 2025 Grande for Humanity winner was
an idea that we felt would change lives for years to come. It was a simple
solution with a profound impact. It reminded us that a complex problem
that everyone is concerned about can be solved with language, design and a
passion to create c
