Over 1,000 delegates from 69 cities have arrived in Pattaya for Craft@ADFEST – a two-day program featuring the region’s top production, post, music and sound companies, digital and technology professionals.
Today’s speakers include Rafael Guida (Facebook), Lucy Borne (Smoke & Mirrors), Nick Wood (Syn Music), Jax Jung (Cheil Worldwide), director Joseph Kahn and Julie Thomas-Toda (AOI Pro. Inc.).
There are two workshops taking place today. This morning, Christian Mix-Linzer of Tracks & Fields in Berlin will explain ‘How to make music decisions for advertising’. In the afternoon, Kitty Lun, Head of Creative Shop, Greater China from Facebook Hong Kong will present ‘Story School’ to help delegates understand how to create better Instagram Stories for brands.
The World Producers Summit (WPS) is also on today. Hosted by Steve Davies, Chief Executive of the Advertising Producers Association (APA) and Executive Vice President of Commercial Film Producers of Europe (CFPE), it brings the global community of motion image producers together, with the goal of finding solutions to common issues in the production industry.
There are 19 exhibitors at this year’s Production and Digital Huts from Berlin, Shanghai, Singapore and Tokyo, plus 10 production-based companies from Bangkok, sponsored by ADFEST’s Platinum Sponsor, the Department of International Trade Promotions (DITP), Ministry of Commerce, Thailand.
"The DITP, Ministry of Commence is pleased to support ADFEST. This great event has played an important role in showcasing the region's creativity to the world for more than 20 years, which belongs to one of our missions. Moreover, DITP intends to expand the markets and promote value creation for Thai products and services to the world,” says Mrs. Chantira Jimreivat Vivatrat, Director General of Department of International Trade Promotion (DITP), Ministry of Commerce, Thailand.
“In the mean time we would like to congratulate ADFEST on beginning its third decade and wish the organisation the very best for the future."
Last night, ADFEST hosted its first networking cocktail party poolside at the Royal Cliff Hotels Group. This year’s judges have also been treated to incredible Thai hospitality and dinners, including a VIP wine tasting, generously sponsored by Source Creative, which took place at the Intercontinental on Tuesday night.
Don’t forget, we’re posting videos every day on our YouTube and social media channels. Above, you can watch our interview with Saharath Sawadatikom, Managing Director & Creative Partner at CJ Worx, Bangkok, who is this year’s Jury President, Direct Lotus & Promo Lotus.
- Video production by Miles Cooper & Milos Cubrilo
URL: https://youtu.be/rlGrAgr11Kc
