One of the most influential figures in Philippine advertising, Melvin Mangada, will attend ADFEST 2018 Jury President of Design Lotus and Print Craft Lotus. 
 

Mangada is Chief Creative Officer at TBWA\Santiago Mangada Puno. He steered TBWA\SMP to win the 4As (Association of Accredited Advertising Agencies of the Philippines) Agency of the Year Award five times, prompting the 4A’s Creative Guild of the Philippines to induct him as their first Hall of Fame member. 
 

“I am excited to be joining one of my favorite festivals to oversee two of my favorite categories. Asia is famous for the quality of its design thinking and print craft, so I am expecting to be blown away by the quality of this year’s winners,” says Mangada, who has been an over-achiever from the moment he graduated, recruited by Ace Saatchi & Saatchi as the industry’s first art director straight out of college. Since then, he’s brought home awards from Cannes, D&AD, AWARD, Clio, One Show, and of course ADFEST.
 

Jimmy Lam, President of ADFEST, says: “TBWA\Santiago Mangada Puno has consistently produced some of the region’s most awarded work, so we are delighted that Melvin has agreed to share his talents with the other jury members at ADFEST 2018.”
 

Beyond advertising, Mangada is an art collector, painter and movie producer. He produced "Thy Womb," the most internationally awarded Filipino film of 2012 directed by Brillante Mendoza. He serves as Adjunct Professor of Advertising at the College of Fine Arts and is a Board of Trustee at Bright Halls, a nonprofit orphanage and Canvas.ph, an organization that promotes reading among children in disadvantaged communities.
 


www.tbwa-smp.com