In association with straight 8,the APA, and Cinelab London, ADFEST is delighted to announce the straight 8 industry shootout @ ADFEST 2018, where companies in the advertising industry compete for charity.
 
straight 8is the global one-super-8-cartridge-no-editing film competition founded in 1999 in London. straight 8 entrants make a film on one roll of super 8mm cine film, with no second takes, no editing and no post-production. Sound must be original and is delivered 'blind'. straight 8 takes care of processing the films so that the first time even the films’ makers see their work is at its premiere.
 
Here’s how it works: any companies working in advertising can take one of the 20 places available. They will shoot their film, send it to London, and then see it for the first time at ADFEST 2018 on Thursday 22nd March in Thailand. All films will be shown no matter how they come out. The maximum film length for this competition will be 2 minutes 30 seconds, and entrants will vote for their top three films, not including their own. The winners will donate the prize pot to a charity of their choice.
 
Jimmy Lam, President of ADFEST says:"Some of the world’s most famous agencies have participated in straight 8 industry shootouts – now it is time for creative companies in the APAC and MENA regions to have their chance to participate, too. It’s not often you get the opportunity to make a film with no brief, in one of the hardest ways possible, while also raising money for charity, so I encourage creative companies to get involved and show off their talents at ADFEST 2018.”
 
Steve Davies, APA Chief Executive, says:“straight 8 is a competition of pure creativity and creates a fantastic screening because no one knows what is coming up - even the film makers who have sent their films off to be developed and not seen them since. It’s tense and spectacular. The APA is proud to have supported straight 8 since soon after Ed came up with it.”
 
There is no creative brief and entering companies must source all cameras, crews, props, locations and ideas.
 
REGISTRATION is free, non-binding and essential to be pre-approved for entry. Register at straight8.net/adfest-2018.
 
The first 20 companies to enter at 8am on Wednesday December 13^th willreceive the entry link – so don’t forget to register on time!
 
One super 8 cartridge will then be sent to each entered company who must film on that cartridge and send the exposed, but un-processed, film back to London by Monday February 19^th.
 
straight8.net