If you’re at ADFEST this year, make sure you drop by AOI’s Big Booth VR Hut to find out what it’s like to play virtual baseball. We spoke to Shoko Akutagawa, International Producer at ‎AOI Pro. Inc, to find out more.

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What will people experience at the ‘Big Booth: VR’ hut this year?
 
They can experience what it’s like to play professional baseball in a game of “VR Dream Match™ Baseball”.

 
We have recreated the pitching of professional baseball players for a real baseball experience! The newest version of “VR Dream Match™    Baseball” only became available this month.
 

There are 15 varieties of pitching, including the split-fingered fastball,      the hop (a pitch that appears to rise up), and a 165km per hour fastball recreated by a physical calculation.

 
We have also developed the “Impact-equipped Mitt and Bat” device, which enhances the feeling of what it is like to catch a professional baseball player's ball in a professional baseball field!

 
Can you tell me a little about AOI? Does you company produce a lot of VR campaigns? 
 
Established in 1963, AOI Pro. is a leading film production company. In addition to TV commercials and music videos, we have been proactively working on films and dramas in recent years.

 
As part of the AOI TYO Holdings, we have access to the resources required for everything from planning, to direction, production, 3DCG works, and the latest equipment.

 
We also put out AOI Pro. original content. In addition to the VR Dream Match™ Baseball, we have just launched the "WONDERFUL WORLD – VR Private Tour™"
We are currently creating campaign VR content, and we will be able to share something later this year.

 
Why did you decide to host an exhibition at ADFEST this year? What makes ADFEST unique?

 
We thought ADFEST would be the perfect opportunity to share our VR experience in Asia. We are looking forward to having you come by our booth!