This week, we’ll profile each of the Fabulous Four directors who premiered their films at ADFEST today. Our first interview is with Miyuki Akimoto of AOI PRO.

 
What was the inspiration behind your script?
 
I made a story about chopsticks; and well I use chopsticks everyday. I wanted to make a film that reminds people that there is tradition in things that we use on a daily basis.

 
Who is your inspiration in the industry and why?

Wataru Sato, a director. He does things that are unexpected, yet he is able to convey what the product is or what the commercial wants to say.

 
What are the new techniques in film making that you are bringing into creative advertising?
 
I have only made two films, including this one and honestly there are no new techniques that I have used; but, I would like to incorporate new techniques in the future.

 
Do you like to direct short or long films?
 
The first film I directed was a minute long and this time it’s five-minutes long, so I haven’t really done anything short but I am looking forward to doing short films and commercials.

 
- Anika Ali