An unignorable new perspective on creativity, the remarkable powers of collaboration, and how to make audiences move from viewing to acting. ADFEST’s newest three sessions, which complete the 3-day program line-up, take the mystery out of topics on which effective campaigns depend. To attend ADFEST find information on delegate packages and fees here.

THURSDAY 19 MARCH | 15.05-15.40

The Conversations That Reshape Creativity

Lucia Ongay, President & Co-Founder, Gerety Awards, Buenos Aires

The Gerety Awards was launched in 2019 to redefine how the advertising world measures creativity. It is judged entirely by female leaders. Gerety offers a fresh benchmark for what truly resonates with audiences. At ADFEST 2026, Gerety Talks Live will bring its global conversations to the stage. Host, Lucía Ongay, co-founder and president of the Gerety Awards, will be joined by with some of the most respected female legions from the region, Gerety jury members from across Asia and beyond. The discussion will be fast-paced and candid, exploring how the industry’s most influential creative minds are reshaping storytelling, inclusion, and innovation. Expect insights that cut through clichés, from how creative work connects emotionally to what “diversity” really looks like when judged through a new lens - delivered with honest, unscripted dialogue and real-world examples. The Conversations That Reshape Creativity intends to inspire audiences to rethink the work they make and the voices they amplify.

Lucía Ongay has built a reputation for connecting creative leaders and championing more inclusive perspectives in how creativity is recognised and rewarded in a two-decade career. Before launching Gerety in 2019, she worked across leading global networks and award organisations, helping to establish meaningful industry platforms that celebrate innovation, diversity, and excellence. Today, Lucía oversees the Gerety Awards’ global network of more than 300 jurors from 50+ countries and curates the Gerety Talks series, an ongoing conversation with the world’s most influential creative leaders about the ideas, people, and movements reshaping the industry.

FRIDAY 20 MARCH | 14.30-15.05

TIGER and DRAGON.

When Giants Unite

Kenichi Yagi, Program Director, Toyota Mobility Foundation, Tokyo

Hideaki Takaishi, Executive Chief Engineer, Assistant Vice President & General Manager of Safety Planning Division, Honda Motor Co., Ltd. and Secretary General, Traffic Safety Promotion Operations, Tokyo

Prompohn Supataravanich, Strategic Planning Director, Hakuhodo First Co., Ltd., Bangkok

Koji Suzuki, Strategic Creative Director, Hakuhodo Inc., Tokyo

To move the world, dynamic collaborations that shatter the status quo are needed. Thailand faces one of the highest traffic fatality rates among developed nations, at 25.4 deaths per 100,000 people. Accidents involving motorcycles and automobiles have become a particularly critical social issue. Despite various past efforts to reduce these accidents, none have been able to make a significant impact. To tackle this challenge,  long-time rivals, Toyota (the #1 car manufacturer) and Honda (the #1 motorcycle manufacturer), have joined forces to launch a traffic safety initiative unlike anything seen before. In this session, representatives from both will discuss how, by sharing the same Human Aspiration, even industry competitors can collaborate to face major challenges and drive meaningful change in the world.

Kenichi Yagi’s professional experience was built at a leading Japanese insurance company, where he was responsible for automotive manufacturers and dealers, including overseas assignments in Hong Kong and Shanghai. After three projects with Toyota Motor Corporation, he joined the company in 2021 and currently serves as Head of Road Safety at the Toyota Mobility Foundation, where he leads the Tateshina Meeting and its subcommittee activities, a multi-stakeholder platform involving over 200 participants from 44 companies, working toward zero road accident casualties.

Hideaki Takaishi joined Honda in 1987, where he was project leader for various safety technology R&D and vehicle models at Honda R&D Co., Ltd., including an assignment in the United States. In 2011, he became responsible for safety strategy in the Corporate Planning Division and was appointed Domain Head of the Safety, Security & Human Research at the Advanced Technology Research Institute in 2019. Later, he became General Manager of the Safety Planning Division at Honda Motor Co., Ltd and currently, he also serves as Secretary General of the Traffic Safety Promotion Operations and supervises Honda’s safety strategy.

Prompohn (Dee) Supataravanich is a strategist and researcher with a global perspective shaped by six years in Japan. With over seven years at Hakuhodo Institute of Life and Living ASEAN, she specialises in understanding ASEAN consumer behaviour and translating insights into actionable brand strategies. Now Strategic Planning Director at Hakuhodo First, she leads communication planning and delivers insight-driven solutions for local and international clients.

Koji Suzuki has built his experience across nearly nineteen years at Hakuhodo. As one of the agency’s first Creative Strategic Directors, Koji excels in proposing effective integrated solution that drives client’s long term business growth based on strategic thinking. His expertise spreads across a wide range of approaches, from building communication strategy to driving new business developments.

SATURDAY 21 MARCH | 16.15-16.50

Creators. Content. Communities. Creatives. Commerce: 

Creator Economy- Moving audiences from Awareness to Advocacy to Action

Naved Qureshi, Country Head, Voxxy Media, Jakarta

In Search Engine Advertising, discovery and purchase increasingly happen in the same scroll. The creator economy becomes most powerful when it’s connected end-to-end. Creators drive attention, communities create trust, creatives protect the brand idea, and commerce captures intent without turning content into hard-sell ads. This session shares a practical ecosystem model that links creator output to both brand health and business outcomes, through content repurposing, proof loops, and KPI translation beyond views.

Naved Qureshi has spent two decades following where consumer attention moves, across FMCG, retail, banking and alcobev, and now within the creator economy. He is Country Head, Indonesia at Voxxy Media, building creator-led growth solutions in Indonesia and across Southeast Asia by connecting culture, communities and commerce through scalable operating systems. Before Voxxy, Naved was Marketing & Digital Lead, SEA at Diageo, leading integrated marketing strategies and digital transformation across multiple SEA markets. Qureshi has built brands at scale in highly competitive environments - from launching a bank in India to leading famous brands and content platforms in beer and retail, earning him recognition among India’s 50 Most Influential Leaders.

ADFEST 2026, Human+, will be held Thursday 19 – Saturday 21 March 2026 at the Royal Cliff Hotels Group in Pattaya, Thailand.

A must for the ambitions of all industry professionals., ADFEST’s 3-day event brings together the industry’s top minds, rising stars and most innovative ideas. With star-studded speaker sessions, workshops, screenings and networking events, register now to join us at the region’s most celebrated creative festival.

ADFEST is open fo delegate registration. For more information on delegate packages and fees, click here.