In an age where technology is evolving at dizzying speed, many of us are nostalgic for the technologies of our childhoods – like Super 8 film.
For those who were born after 1990, you might be wondering: what is Super 8 film? It’s simply a motion picture film format developed by Kodak in the 1960s, and it's the most accessible format of real film that you can shoot on — cameras and film-stock are still relatively cheap, readily available and easy to use.
Best of all, nothing else looks like Super 8 film – it has that grainy, faded, home video look that is now back in vogue.
The best way to get a feel for what a
straight 8 industry shootoutis all about is to watch this inspiration gallery on
Vimeo.
It showcases a selection of previous straight 8 films, like ‘
Forever Idol’ – a film created by Tohokushinsha Film about a clownish girl with a haunting ending.
There’s ‘
Rouge Amour’, filmed by Kezia Barnett in 2011, which perfectly demonstrates the importance of choreography when competing in a
straight 8 industry shootout. And there’s ‘
Life is Beautiful’, filmed by Cine Brazil, which is especially intriguing with its dark and unexpected ending.
If this inspiration gallery doesn’t tweak any ideas, here are 5 more reasons you should think about entering the
straight 8 industry shootout @ ADFEST 2018: #1
Super 8 film doesn't record sound, which means you need to make your soundtrack separately – an enticing creative challenge for filmmakers of today, who are used to filming digitally.
#2
The crème de la crème of the world’s creative industries have entered straight 8 industry shoothouts in the past. Companies entering recent straight 8 industry shootouts at Cannes and CICLOPE include: adam&eveDDB, BBH, Partizan, Mother, Saatchi, Droga5 (New York), WK London, 72andSunny, Framestore Pictures (Los Angeles), TFC Japan – and many more.
#3
It’s for charity! The winners will donate the prize pot to a charity of their choice.
#4
It’s the only chance you’ll get to compete on a level-playing field, making films in one of the hardest ways imaginable, with no creative brief.
#5
This is the first time straight 8 will bring its shootout format to the Asia Pacific region, giving creative companies in APAC and MENA regions their chance to participate, too.
* Registrations open on 13th December via straight8.net/adfest-2018
