SPEAKERS: ADFEST 2019 UNVEILS ITS BIGGEST EVER LINE-UP OF GLOBAL CREATIVE LEADERS | |
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ADFEST
has unveiled its biggest ever line-up of creative, production and digital
experts in the festival’s 22-year history. With over 30 speaker sessions,
ADFEST is also launching several new formats: the Breakout Stage will feature
more intimate talks and presentations, while the Open Space Workshop area will
feature highly interactive workshops such as ‘Speed Dating With the Juries’, which
gives young creatives the chance to
present their portfolios to ADFEST’s 2019 jury. ADFEST is also launching TMRRW
Biz School, a creative business school for marketing leaders.
This
year’s program is divided into two streams: Craft@ADFEST runs on 20th-21st
March 2019, and will be dedicated to exploring the latest production, digital,
content and technology trends. Creative@ADFEST runs on 22nd and 23rd
March and is all about creativity – the DNA of ADFEST. ADFEST is pleased to confirm
the following sessions:
‘Trends from the World’s
Most Creative Campaigns’, presented by Ed Pank, Managing Director, WARC Asia
Pacific Craft@ADFEST: Wednesday 20th
March, 9.45am - 10.40am The WARC Creative 100 is the
successor to the Gunn Report – an annual ranking of global creative excellence.
In this session, you’ll discover work from around the world from this year’s
Creative 100. Come and be inspired and learn from the best.
‘What would Juliet do? Staying creative in a changing
world,’ presented by Umma Saini, Brand & Creative Lead, Google India, Gurgaon Craft@ADFEST: Thursday 21st
March, 14.30
- 15.05 Where do we rest our faith
and how do we stay relevant in such a fast changing world? Find out from Google’s Umma Saini, who was
ranked No.1 Creative Director in India by Campaign
Brief Asia and No.10 in the world by the Big Won Report – one of only two women
on the list and the first Indian woman to feature ever.
Let’s Learn from the ‘Creative Hackers’, presented by Tahaab
Rais, Regional Head of Strategy & Truth Central, FP7 McCann MENAT Creative@ADFEST: Friday 22nd March, 11.15 - 11.50 What can we learn about innovation from the world’s
creative hackers? It’s time we learnt about creativity from those who aren’t
brands nor agencies, says FP7 McCann’s Tahaab
Rais, the most awarded strategist in the Middle East, North Africa and Turkey
region. Through videos and anecdotes, he’ll inspire you with tales of people
who create amazing work – without big budgets or timelines.
‘Is advertising more fun in the Philippines?’, presented by David
Guerrero, Chairman of the 4As Philippines & Creative Chairman of BBDO
Guerrero, Manila Creative@ADFEST: Friday 22nd March, 11.50 – 12.25 David Guerrero will take you on a
journey to explore the culture of the 7,641-island archipelago that makes up
the Philippines and how it influences its works. Find out why it’s been getting more fun in
the Philippines through the eyes of one of country’s leading creatives.
‘Moving
Toyota into Tomorrow, Today – Toyota’s Movement Towards Positive Change’ presented
by ADK Singapore’s Joshua Okada (Regional Business Director) and Chris
Gurney (Regional Executive Creative Director) with Jerome Louis, General
Manager, Toyota Brand Management and Marketing Communication, Toyota Motor Asia
Pacific Creative@ADFEST: Friday 22nd
March, 12:25 – 1pm If
you’re curious to find out how Toyota, a 75-year-old automaker, is pivoting to
be part of a massive shift in the way societies are developing and changing,
don’t miss this session from ADK Singapore and Toyota Motor Asia Pacific. Together,
they’ll explain how they are bringing to life the brand’s vision of mobility
through the Tokyo 2020 Olympic and Paralympic platform across Asia.
‘Viva Commercial Films!!’ presented by Hakuhodo Inc.’s
Mitsuaki Imura (Creative Director), Morihiko Hasebe (Executive Creative
Director), Miho Hashimoto (Simultaneous Interpreter) Creative@ADFEST: Friday 22nd March, 14.30 - 15.05 Morihiko
Hasebe will lead a conversation with film master Mitsuaki Imura, last year’s
Cannes Silver Lion winner, about his film SAKERU GUMI (“Long Long Man”), which keeps winning on the
global awards circuit. “For those who want to make a great film ad, come and
see him on stage. You will get the tips to make the crazier films that sell,”
says Hasebe. This session will be simultaneously translated into English by
Miho Hashimoto, Japan’s best-known interpreter.
Can soap save the world? presented by Dominique Touchaud,
Director, Procter and Gamble Singapore Creative@ADFEST: Friday 22nd March, 15.05 – 15.40 When
brands embrace causes bigger than their functional promise, their "right
to do so" will be questioned – as we have just seen with Gillette and the debate
on “toxic masculinity”. In this session, Dominique Touchaud will explain how P&G brands
solve this tension and show how brands can "do good" in a way that is
good for business.
‘The One Club for
Creativity - More than just an Award Show’, presented by Pat Baron, International Board Member, The
One Club for Creativity & Chief Creative Officer at McCann Australia Creative@ADFEST: Friday
22nd March, 15.40-16.15 As
creative thinkers, marketers, innovators and problem solvers we spend our time
and energy helping creativity play a meaningful role in culture and people’s
lives. Join The One Club and its mission to make a difference in our industry,
be it Inclusion & Diversity, Education, Professional Development or Gender
Equality.
Inspiring Creative Excellence, presented by
Paul Drake, Director, D&AD London Creative@ADFEST: Saturday 23rd March, 10.40 - 11.15am By
exploring some of the boldest work from the past year, D&AD’s Paul Drake
will give you insight into some of the wider cultural trends that are driving
creativity. Be provoked to draw on different reference points in future
projects and consider what this could mean for your work in the year ahead.
Through the President's Eyes I, moderated by Ted Lim,
Chief Creative Officer of Dentsu Asia-Pacific Creative@ADFEST: Saturday 23rd March, 15.05 -
15.55 Do you ever wish you could
go behind the doors of the judging room to learn the secrets of what makes some
works great, and others exceptional? In the first of two live panel sessions,
Dentsu’s Ted Lim will interrogate judges from this year’s Brand Experience
& Engagement Lotus & Direct Lotus; Design Lotus & Print Craft Lotus;
Film Craft Lotus & New Director Lotus; and Interactive Lotus & Mobile
Lotus juries.
Through the President's Eyes II, moderated by David
Guerrero, Creative Chairman of BBDO Guerrero Creative@ADFEST: Saturday 23rd March, 15.55 -
16.50 BBDO Guerrero’s David
Guerrero will lead a lively discussion with judges from this year’s Audio Lotus
& Film Lotus; Branded Entertainment Lotus, Effective Lotus & Integrated
Lotus; eCommerce Lotus & Media Lotus; INNOVA Lotus & Lotus Roots and Outdoor
Lotus & Press Lotus juries.
Obey
Your Hunches, presented by
Mark Tutssel, Leo Burnett Worldwide Creative@ADFEST: Saturday 23rd March, 16.50-17.25 In
this fascinating session, Mark Tutssel will explain, “Why instinct, alchemy and
entrepreneurial thinking will win the creative future.” Tutssel wants our
industry to be brave again, and is encouraging creatives to follow their gut
instincts and act on their hunches. Tutssel is Executive Chairman and Global
Chief Creative Officer at Leo Burnett Worldwide.
ADFEST
2019 runs from 20th to 23rd March at the Royal Cliff
Hotels Group in Pattaya, Thailand. To purchase tickets, visit www.ADFEST.com
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