After studying Strategy, Fraz entered advertising as an Art Director. He then went on to become a Copywriter and an annoyance to his Designers and Planners for the rest of his career. He’s currently doing that at DDB Tribal, Delhi as the Creative Head. 

Recognized for his work, at ADFEST, WARC, Cannes Spikes, Kyoorius, Goafest and the Effies, at present he handles brands like McDonald’s, Snickers, Galaxy Chocolates, Royal Enfield motorcycles and Dhara oil, among others.

Throughout his career of 22 years, he’s had stints at notable agencies like McCann Worldgroup Mumbai, JWT Delhi, Young & Rubicam Dubai, Scarecrow Communications Delhi and DDB Mudra Mumbai.

Although he believes his best work is yet to come, he’s proud to have done a 6-second wheelie on a 2-stroke Yamaha. In his free time, he finds joy in woodwork and repairing household items. Fraz is a husband to a Cannes-winning wife and father to a 13-year-old violinist son and a 9-year-old daughter who must sit in judgement for each of his hair and beard styles.