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Sanyen Liew
Executive Creative Director
Isobar
Kuala Lumpur

Sanyen is the ECD of Isobar Malaysia, formerly founder of IF Interactive before it was being acquired under the Dentsu Aegis Group. 

His work includes designing new media interactions, learning and applying new technologies and telling stories through digital mediums. He continues to have a special place in his heart for User Experience design. Clients he has worked with include SK-II, Sony, Discovery International, Toyota, Lexus, Unilever, British American Tobacco, Fox International Channels, Mudah, ASTRO and CIMB – just to name a few.

Under his creative leadership, Isobar has picked up over 100 awards from DMAM (Direct Marketing Association Malaysia), MC2 (Malaysia’s Creative Circle), the One Show Interactive, New York Festival, and the Webby Awards. Most recently, the agency picked up the coveted Campaign Asia’s Agency of the year, two years in a row (2015/16), the Golden Kancil Award at the 2017 Kancil Awards, and Gold at the Spikes Asia Awards 2017, landing the Country Agency of the year award.

Sanyen has also made appearances to speak and exhibit his work in various design conferences in Stuttgart, Helsinki, Singapore, Melbourne and New Zealand, and continues to share his passion as a guest speaker at various design universities in Malaysia.

However, much of his achievements he attributes to a father who allowed him to watch Doraemon instead of studying.
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