Umma is one of the most celebrated creative leaders in the world. Her career includes historic achievements like - The No.1 Campaign in the world, twice. The No.1 Creative Director in India and No.10 in the world - One of the only two women on the list and the first Indian woman to have made it there. The first Creative Effectiveness Grand Prix at Spikes Asia. And more. 

She has done stellar work across diverse categories. She has worked on some of the most iconic campaigns of our times, including the globally impactful #ShareTheLoad movement for Ariel creating real social and cultural change. 

Her intensive awards tally across her career includes multiple metals at Cannes Lions, One Show, D&AD, ADFEST, Spikes Asia, Effie Awards, The New York Festival, and more with wins at nearly every local, regional and international award in the world.

She is also a regular mentor, speaker and jury at various national and international advertising, brand and creativity forums. 

Umma believes creativity can be a force that can affect culture and create change - for brands, consumers and the world.