ADFEST 2025

BRAND EXPERIENCE LOTUS, COMMERCE LOTUS AND DIRECT LOTUS

JURY

Sulin Lau

Regional Head of Brand and Marketing - Mobility, Deliveries, Fintech, B2B

Grab

Singapore

The nerdy daughter of an obsessive history buff, Sulin dreamed of becoming a journalist or speechwriter but fate intervened, she became a marketer instead. She went on to lead brand strategy teams at BBDO and DDB, telco marketing and e-commerce teams, and Facebook’s SEA Head of Agency Partnerships.

Today, Sulin oversees Grab’s brand and leads B2C and B2B marketing across all countries.

She likes obscure bookshops, slow roadtrips and being foster mummy to rescued strays.

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