Ted Lim
Creative Consultant
Singapore/Kuala Lumpur

Ted Lim is one of Asia’s most respected creative leaders. The former DDB Executive Creative Director and Regional Chief Creative Officer for Dentsu Asia-Pacific worked from China to Australia to produce Innovative Business Solutions in the digital, social and experiential space that got people to stop, stare and share. Work that was different and made a difference from engagement to transaction. 

He believes “We’re in the business formerly known as advertising” and marketing in the experience economy has to move people to move business. “Data tells us where the customer is. Media gets us there. What we do when we are face-to-face with the customer, that’s creative.”

His integrated campaign for Toyota got millions of views and TIME magazine’s attention, “This Toyota ad is utterly insane – and wonderful”. The work his team produced won a slew of business – Coca-Cola, Prudential, Unilever, Adidas, Qantas, Uniqlo, Yamaha and Zespri – and global recognition.
Ted was Cannes Lions Jury President in 2017 and honoured by AdWeek as one of 13 global creative leaders whose ideas advanced advertising worldwide in 2019. He spoke at the World Knowledge Forum in Seoul, talked about “Simple Truths” at the P&G Asia Brand Managers College in Singapore and shared his thoughts on “When Data Meets Creativity” in Cannes.

Under his watch, Dentsu Asia-Pacific won the D&AD Black Pencil, the Cannes Lions Grand Prix, The One Show Best of Discipline and the Facebook Award for Innovation. The network was crowned Campaign Brief Asia’s Most Creative Network 2017 and 2018 and ADFEST Network of The Year 2017, 2018 and 2019.

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