Vidya has more than 20 years of experience building P&G brands, business, and organizations in Asia. She believes that if you start with thinking about how you can truly improve consumers’ lives with your brand, business will follow. Spurred by this belief, she has led several award-winning and business-building campaigns that have won consumers’ hearts. She was 1 of 8 people featured by India’s leading business daily, the Economic Times, as India’s ‘Hottest Young Marketers’. She served on the jury for the Festival of Media APAC (2018, 2022 - Jury Chair) and spoke on ‘How to Transform a Brand without Destroying its Legacy’ at ADFEST (2018).

She started her career in Singapore on Pantene, and then moved back to her home country, India, to lead P&G’s flagship Laundry business to unprecedented growth. Her on-top responsibilities as Business Leader for rural India had her traipsing around the Indian countryside and loving every minute of it. She returned to Singapore to join P&G’s exclusive group of Brand Building Experts working on brands across Asia and spent the next 8 years solving a variety of challenges across most of P&G’s categories, brands and markets in Asia-Pacific. Having moved to the thick of action 2 years back as the Global Brand Leader of P&G’s flagship prestige skincare brand SK-II, she is currently working with her fabulous team of brand builders and external partners to reinvent this iconic brand.

When brand building challenges boggle her mind, her pre-teen daughter and toddler son keep her sane (and vice-versa!). And every now and then, you can find her thinking about the family’s next wildlife holiday or wondering where she can get that next beautiful handloom weave to add to her sari collection.