Regional Agency of the Year joins the ADFEST Special Awards line-up. The award will be given to the Agency with the highest score (at least 30 points to be eligible for Regional Agency of the Year) in one of the following:

Central & North Asia Agency of the Year East Asia Agency of the Year Middle East Agency of the Year Oceania Agency of the Year South Asia Agency of the Year Southeast Asia Agency of the Year
This year, ADFEST is introducing a new Lotus category to its Lotus Awards line-up. Sustainable Lotus joins the ADFEST Lotus Awards, making a total of 21 categories that celebrate the region’s best creativity and craftsmanship.

The Sustainable Lotus recognises the importance of Sustainable Development Goals and how striving for these across the globe can drive transformational change and positively impact the world and its people. It recognises that the right mix of creativity, knowhow, technological development and resources is invaluable when the aim is to achieve social, environmental, and economic sustainability.

We have added more 22 new sub-categories throughout the lotus categories to reflect the fast-changing landscape of the brand communication and the creativity.