This award is given to the Regional Agency that earned the highest score calculated from the credit entered in “Agency” (regardless of Entrant Company) from the finalists and winners in all Lotus categories.

An Agency eligible to compete for Regional Agency of the Year must have a score of at least 30 points to qualify.

An Agency is eligible to win in only one of the following Regional Agency of the Year.

Central & North Asia Agency of the Year East Asia Agency of the Year Middle East Agency of the Year Oceania Agency of the Year South Asia Agency of the Year Southeast Asia Agency of the Year