WHAT'S  NEW
The Commerce Lotus, formerly the eCommerce Lotus, expands to include offline commerce in addition to eCommerce to celebrate creative and innovative solutions that enhance the consumer experience at source and drive business sales.

The Digital & Social Lotus, formerly Digital Lotus, introduces various new sub-categories to reflect the fast-changing landscape of the digital world and social media.

PR Agency of the Year is also added to the Special Awards line-up. The ADFEST 2023 Special Awards now include:
Network of the Year Agency of the Year Independent Agency of the Year Digital Agency of the Year Media Agency of the Year PR Agency of the Year NEW Production Company of the Year Advertiser of the Year

The scoring criteria for each Special Award has also been updated to tally the applicable credits from all Lotus categories (previously only non-craft Lotus categories were counted) for the Network of the Year, Agency of the Year, Independent Agency of the Year, and Advertiser of the Year.
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