Young Lotus is one of the industry’s longest-running mentoring programs for ambitious young creative teams from the Asia Pacific, Middle East and North Africa regions. Open to advertising professionals aged 30 and under (except for ADFEST 2023, where the age limit is adjusted due to the cancellation of ADFEST 2020-2022), with teams selected by official representatives in markets across the region, it involves talks, mentoring and workshops and a live “brief” –with just 24 hours to meet the deadline.
It is a 2 and a half day workshop created since 2004 to: Recognise and encourage the rising stars in the region Allow participants to further develop their skills and learn from the gurus of the industry Sharpen talents while competing under a relaxed atmosphere Offer creative young bloods the opportunity to earn a winning place on the ADFEST stage
Each year, an agency network hosts the Young Lotus Workshop. The workshop is facilitated by “trainers” from the host network, known as the Young Lotus Committee. Participants will be coached, lectured, and given a brief to be completed within 24 hours. Works will be judged by the Young Lotus Committee. Finalist teams will present their works on stage in front of ADFEST delegates. Young Lotus & Popular Vote winners will be announced on stage at the award presentation
OBJECTIVES
To train & sharpen young creative minds to develop effective concepts To support & stimulate new creative young bloods in the region To help the region’s advertising and communication industry compete in the global market To provide exposure for the talented young creatives To encourage young creatives to strengthen team relationsBENEFITS
Chance to work with and learn from the best creative practitioners in the industry Absorb essential creative know-how from world-class advertising gurus effectively Learn of techniques and tips directly from creatives Opportunity to network and meet other rising stars in the region Build strong team skillsPARTICIPATION & ELIGIBILITY
Each local association/representative sends in a team of 2 young creatives to represent that market Each local association/representative is responsible for participants’ airfare & ground transportation Workshop participation is free of charge and each team will receive:2.5 day workshop facilitated by “trainers” from the host network, known as the Young Lotus Workshop Committee
Accommodation from & meals during the workshop & ADFEST
Registration to ADFEST YOUNG LOTUS WORKSHOP: 2004 - 2020
