In a few months’ time, Mark Tutssel will take the reins as ADFEST 2019’s Grand Jury President, presiding over no less than eight separate juries.

Based in Chicago, Tutssel leads Leo Burnett globally as its Executive Chairman & Global Chief Creative Officer. We asked him to reflect on his favourite Leo Burnett campaigns from this part of the world, and he singled out the following 5 campaigns below.

Petronas commercials, directed by the great Yasmin Ahmad, Kuala Lumpur

Director Yasmin Ahmad’s beautiful and emotional television commercials for Petronas, the national oil and gas company, are famous in Malaysia for their humour, heart and love.

Watch the original here:

NikeiD Generator, Beacon Leo Burnett, Tokyo

When Nike opened its first premium store in Harajuku, Beacon Leo Burnett created the NikeiD generator – an ingenious, future-facing idea that snaps a photo of customers in-store. The colours within this photograph then generated an original pair of shoes, which people could order directly from the NikeiD site.

Watch the case study here:

McDonald’s “Wrapped”, Leo Burnett Kreasindo, Jakarta

Did you know that during Ramadhan, many restaurants in Indonesia shut down or cover their windows so as not to tempt Muslims to break their fast? Leo Burnett Kreasindo altered its advertising – and even wrapped its famous golden arches in fabric – so as not to tempt passers-by who are fasting.

This campaign won a 360 Lotus (now called Integrated Lotus) at ADFEST 2011. Read the case study here.

Coca-Cola “Small World Machines”, Leo Burnett, Sydney

Many people will remember "Small World Machines", originally born out of Leo Burnett Sydney in 2013, which turned a Coca-Cola vending machine into a portal for Indians and Pakistanis to interact with each other and engage across borders.

Watch the case study here:

SPC Ardmona’s #MyFamilyCan from Melbourne

In 2015, Leo Burnett’s Melbourne office addressed a scandal about imported food that was causing outbreaks of hepatitis. The campaign featured Australian farming families who supply fresh fruits to SPC Ardmona. By featuring real farmers on SPC Ardmona’s packaging, it sparked a nationwide conversation about food labeling.

Watch it here:

HP Lubricants’ “Roads that Honk”, Leo Burnett Mumbai

On a dangerously windy road, Leo Burnett installed radar equipment to warn drivers of oncoming traffic around the bend. It’s a simple idea with the potential to save lives.

Watch it here:

These campaigns, among others, helped Leo Burnett take home ADFEST’s Network of the Year trophy in 2013 and 2015, and runner-up in 2011, 2012, 2014 and 2016.

Tutssel will arrive in Thailand a few days before ADFEST 2019 to judge the Lotus Awards. Tickets to ADFEST 2019 – which runs from 20th March to 23rd March at PEACH Royal Cliff Resort, Pattaya, Thailand – are now on sale.