{"code":0,"data":[{"keyword":"SUB CATEGORY","content":"EVENTS, GUERRILLA MARKETING & STUNTS","is_link":false},{"keyword":"ENTRANT COMPANY","content":"FLASH BOMBER, BANGKOK","is_link":false},{"keyword":"TITLE","content":"THE AIR POLLUTION JERSEY","is_link":false},{"keyword":"BRAND","content":"LAMPHUN WARRIORS F.C. AND NORTHERN THAILAND BREATHE COUNCIL","is_link":false},{"keyword":"ADVERTISER","content":"LAMPHUN WARRIORS F.C. AND NORTHERN THAILAND BREATHE COUNCIL","is_link":false},{"keyword":"AGENCY","content":"FLASH BOMBER, BANGKOK","is_link":false},{"keyword":"CHAIRMAN","content":"THANASORN JANEKANKIT","is_link":false},{"keyword":"GENERAL MANAGER","content":"SUJIRA SRIVARAKIAT","is_link":false},{"keyword":"CHIEF CREATIVE OFFICER","content":"THANASORN JANEKANKIT","is_link":false},{"keyword":"CREATIVE DIRECTOR","content":"SUPACHAI LIMVUTIVONG","is_link":false},{"keyword":"SENIOR ART DIRECTOR","content":"NATTAKIT SATITVIBOON","is_link":false},{"keyword":"COPYWRITER","content":"THANASORN JANEKANKIT\/SUPACHAI LIMVUTIVONG\/TIN SIRIDEJ\/JIRATCHAYA THONGPRASERT","is_link":false},{"keyword":"EXECUTIVE PRODUCER","content":"NUTCHA MAUTHORN","is_link":false},{"keyword":"ACCOUNT MANAGER","content":"NACHAN NEANCHALEAY","is_link":false},{"keyword":"ACCOUNT EXECUTIVE","content":"KULSINEE THATINJAN","is_link":false},{"keyword":"FILM PRODUCTION COMPANY","content":"CINE SOUND STUDIO CO., LTD., BANGKOK","is_link":false},{"keyword":"DIRECTOR","content":"PAWARUTH LOKRUD","is_link":false},{"keyword":"DIRECTOR OF PHOTOGRAPHY","content":"NATTAKANT LUENGPHIPHATCHAI","is_link":false},{"keyword":"EDITOR","content":"PAWARUTH LOKRUD","is_link":false},{"keyword":"ENGLISH CONTEXT EXPLANATION","content":"In Thailand, where air pollution has become a national health emergency, the campaign aimed to shift the narrative from abstract statistics to a visible, emotional reality. By focusing on professional footballers, public figures required to perform outdoors despite health warnings, we turned them into living indicators of the crisis. Lamphun Warriors F.C., a Thai League club based in one of the hardest-hit provinces, became the platform for change. The strategy transformed the team’s home jersey into a real-time air quality alert. Each matchday color reflected PM2.5 data from the Air Quality Index, connecting fans emotionally to the invisible threat. Without paid media, we used football’s cultural relevance and social media presence to amplify the message. The campaign positioned footballers not just as people affected by the issue, but as visible messengers calling for collective and legislative action.\r\n<br>","is_link":false}],"files2":[{"name":"OD09_011_CF01_Add Logo.mp4","type":"mp4"},{"name":"OD09_011_DI01L.jpg","type":"jpg"}],"count":2}