{"code":0,"data":[{"keyword":"SUB CATEGORY","content":"EVENTS, GUERRILLA MARKETING & STUNTS","is_link":false},{"keyword":"ENTRANT COMPANY","content":"DENTSU INC., TOKYO","is_link":false},{"keyword":"TITLE","content":"SLEEPING WITH GIANT","is_link":false},{"keyword":"BRAND","content":"NELL","is_link":false},{"keyword":"ADVERTISER","content":"MORGHT CO., LTD.","is_link":false},{"keyword":"AGENCY","content":"DENTSU INC., TOKYO","is_link":false},{"keyword":"CREATIVE DIRECTOR","content":"OKI MIICHI\t","is_link":false},{"keyword":"ART DIRECTOR","content":"MASAHIRO EGUCHI","is_link":false},{"keyword":"AGENCY PRODUCER","content":"MORISHIGE FUKUTA\/TAKUTO SUKEGAWA\t","is_link":false},{"keyword":"PLANNER","content":"KOTA IZUHARA\/KENJI OZAKI\/KAITO SHIOTA\t","is_link":false},{"keyword":"MEDIA AGENCY","content":"DENTSU LIVE INC., TOKYO","is_link":false},{"keyword":"PRODUCER","content":"DAI KUSAKARI","is_link":false},{"keyword":"ASSISTANT PRODUCER","content":"MARIKO NAKAJIMA\t","is_link":false},{"keyword":"PR AGENCY","content":"SKEW INC., TOKYO","is_link":false},{"keyword":"PR PLANNER","content":"MIYAKO TANAKA\/YUKI OTA\/KOSUKE HAMADA\/RYO EGUCHI\t","is_link":false},{"keyword":"FILM PRODUCTION COMPANY","content":"PYRAMID FILM INC., TOKYO","is_link":false},{"keyword":"DIRECTOR","content":"SHIMON YAMAMOTO\t","is_link":false},{"keyword":"DIRECTOR OF PHOTOGRAPHY","content":"HIROAKI SAGARA\t","is_link":false},{"keyword":"EXECUTIVE PRODUCER","content":"MASAHARU NAKASHIMA\t","is_link":false},{"keyword":"FILM PRODUCER","content":"SHOTA ISHIMARU\t","is_link":false},{"keyword":"PRODUCTION MANAGER","content":"SHU HANAWA\t","is_link":false},{"keyword":"PRINT PRODUCTION COMPANY","content":"J.C. SPARK INC., TOKYO","is_link":false},{"keyword":"DESIGNER","content":"NAOKI YAMAGUCHI\t","is_link":false},{"keyword":"PRINT PRODUCER","content":"MASASHI SUGIYAMA\t","is_link":false},{"keyword":"ENGLISH CONTEXT EXPLANATION","content":"A culture unique to Asia, “co-sleeping” is practiced by 70% of Japanese families. The “shaking from parental tossing and turning” caused by co-sleeping is disturbing the restful sleep of the child sleeping next to them. However, this fact is unknown to most parents. Instead of telling them the facts as they were, NELL decided to have the parents simulate the “shaking that children usually experience.” And this was made possible by the “giant that tosses and turns,” which was developed based on an accurate parent-child scale. A 3.6m-tall giant suddenly appeared in the streets of Tokyo, lying on a 4.5m-long mattress. This is an event where parents co-sleep with a “giant,” allowing them to experience the “shaking from parental tossing and turning,” as if they were the child. It was a major surprise to the many parents and children passing through the venue, capturing their attention. In the end, seven hundred parents who had no interest in these issues participated. NELL provided them with a new axis of decision-making in “mattress selection for parents and children” (a shaking-reducing mattress is better).\r<br>","is_link":false}],"files2":[{"name":"OD09_002.mp4","type":"mp4"},{"name":"OD09_002_DI01L.jpg","type":"jpg"}],"count":2}