{"code":0,"data":[{"keyword":"LOTUS","content":"LOTUS ROOTS","is_link":false},{"keyword":"CATEGORY","content":"DIRECT LOTUS","is_link":false},{"keyword":"ENTRANT COMPANY","content":"DENTSU CREATIVE MANILA, MANILA","is_link":false},{"keyword":"TITLE","content":"BLACKOUT VOWS BY GABRIELA","is_link":false},{"keyword":"BRAND","content":"GABRIELA WOMEN’S PARTY","is_link":false},{"keyword":"ADVERTISER","content":"GABRIELA, THE NATIONAL ALLIANCE OF WOMEN","is_link":false},{"keyword":"AGENCY","content":"DENTSU CREATIVE PHILIPPINES, MANILA","is_link":false},{"keyword":"CHAIRMAN","content":"RONALD BARREIRO","is_link":false},{"keyword":"CHIEF CREATIVE OFFICER","content":"JERRY HIZON","is_link":false},{"keyword":"EXECUTIVE CREATIVE DIRECTOR","content":"BIBOY ROYONG","is_link":false},{"keyword":"CREATIVE DIRECTOR","content":"WACKY TORRES","is_link":false},{"keyword":"ASSOCIATE CREATIVE DIRECTOR\/COPYWRITER","content":"JONEL REVISTUAL","is_link":false},{"keyword":"CREATIVE TECHNOLOGIST","content":"DASTINE SUMATRA","is_link":false},{"keyword":"ART DIRECTOR","content":"MARSH MITRA\/VINCE VILLENA","is_link":false},{"keyword":"ASSISTANT CREATIVE COORDINATOR","content":"PAMELA PADILLA","is_link":false},{"keyword":"3D SCANNING TECHNICIAN","content":"ALEONA BALUYOT\/LYLE MEJIA","is_link":false},{"keyword":"PRODUCTION COORDINATOR","content":"SHEILA VILLANUEVA","is_link":false},{"keyword":"RESEACH & DATA ANALYST","content":"ROKI FERRAR","is_link":false},{"keyword":"TRAFFIC COORDINATOR","content":"FLYNDA DALIDA","is_link":false},{"keyword":"CLIENT SERVICE DIRECTOR","content":"GABBIE SANTIAGO","is_link":false},{"keyword":"ACCOUNT DIRECTOR","content":"PAT SARMIENTO","is_link":false},{"keyword":"SOCIAL MEDIA DIRECTOR","content":"IYAH SATURNO","is_link":false},{"keyword":"SOCIAL MEDIA MANAGER","content":"ALI ELEQUIN","is_link":false},{"keyword":"FILM PRODUCTION COMPANY","content":"EQNX STUDIOS, MANILA","is_link":false},{"keyword":"DIRECTOR","content":"JADE SUAREZ","is_link":false},{"keyword":"DIRECTOR OF PHOTOGRAPHY","content":"JIRO ORDUNA","is_link":false},{"keyword":"ASSISTANT DIRECTOR","content":"JAM JIMENEZ","is_link":false},{"keyword":"EXECUTIVE PRODUCER","content":"PAT CIBUCAO","is_link":false},{"keyword":"PRODUCTION STAFF","content":"GIELIAN MATTI","is_link":false},{"keyword":"POST-PRODUCTION COMPANY","content":"EQNX STUDIOS, MANILA","is_link":false},{"keyword":"EDITOR","content":"KENN ZAPATA","is_link":false},{"keyword":"COLORIST","content":"MARTIN ESPINAS","is_link":false},{"keyword":"SOUND PRODUCTION COMPANY","content":"SOUND DESIGN, INC.(SDI), MANILA","is_link":false},{"keyword":"ACCOUNT MANAGER","content":"RAZE ROCHA\/TATS PAMAN","is_link":false},{"keyword":"SOUND ENGINEER","content":"JAMIE VIRATA","is_link":false},{"keyword":"VOICE CASTER","content":"PIA MEILY ","is_link":false},{"keyword":"CAMPAIGN SUMMARY","content":"The Philippines is the only country in the world which forbids divorce, aside from the Vatican.\r\n<br>\r\n<br>Gabriela, the National Alliance of Women, has fought for the passage of the world’s last Divorce Bill since 1989. Named after revolutionary heroine Gabriela Silang, the group reached a landmark moment in May 2024 when the House of Representatives approved the bill, advancing it to the Senate.\r\n<br> \r\n<br>To strengthen the call for change, we worked with Divorce for the Philippines International, a support group of marital abuse survivors turned advocates, who bravely shared their lived experiences. Using their testimonies and the art of blackout poetry, we shaded select words from traditional wedding vows to create short but powerful statements exposing the reality of cruel and life-threatening spouses. Each Blackout Vow highlighted the urgent need for \r\na divorce law.\r\n<br> \r\n<br>“Blackout Vows” debuted at the State of the Divorce Bill Address at the Commission on Human Rights, held alongside the President’s State of the Nation Address.\r\n<br> \r\n<br>The campaign launched online on International Women’s Day with a powerful film and striking social media content. We invited Filipinos to create their own Blackout Vows in a national broadsheet, reaching over 480,000 readers. \r\nThe movement reached the Senate, inspiring allies like Senator Risa Hontiveros to speak out and urge lawmakers to pass the bill.\r\n<br>","is_link":false},{"keyword":"CREATIVITY\/IDEA\/INSIGHT","content":"The Philippines is the only country in the world without divorce aside from the Vatican, a long-standing theocracy. \r\n<br>\r\n<br>Gabriela, the National Alliance of Women, has been fighting to change this law since 1989. But at every turn, they’ve faced resistance, especially from the church. This is despite the fact that almost half of separated Filipinas suffer from spousal violence. A rate 63% higher than the global average and the most urgent reason to pass the world’s last Divorce Bill.\r\n<br>\r\n<br>To shed light on the stories behind these numbers, we turned to a common wedding tradition and asked: \r\nWhat happens when love fades? The answer: Only the worst remains.\r\n<br>\r\n<br>Introducing Blackout Vows, broken vows that highlight the fight to pass the world’s last Divorce Bill. Each Blackout Vow is inspired by real stories from survivors of marital abuse.\r\n<br>","is_link":false},{"keyword":"STRATEGY","content":"We invited the members of Divorce for the Philippines International, a support group of marital abuse survivors turned advocates, who bravely shared their lived experiences. They reveal how vows once meant to be sacred were broken, leading us to shade the vows themselves to expose what remained.\r\n<br>\r\n<br>Using their stories and the art of blackout poetry, we shaded select words from traditional Catholic wedding vows to create short but powerful statements that expose the reality of cruel, life-threatening spouses. This long-standing status quo has trapped many Filipinos in cycles of violence. For the poor, legal options like annulment remain financially out of reach, often costing over a million pesos, which can equal more than five years’ worth of salary for \r\na minimum-wage earner in the Philippines.\r\n<br>\r\n<br>By grounding the campaign in familiar religious and social practices, Blackout Vows sparks reflection and conversation, making it deeply relevant to Filipino culture and the push to pass the world’s last Divorce Bill.\r\n<br>","is_link":false},{"keyword":"EXECUTION","content":"“Blackout Vows” was first exhibited during the State of the Divorce Bill Address at the Commission on Human Rights Philippines, a parallel event to the President’s State of the Nation Address. There, lawmakers, lawyers, students, and survivors of marital abuse joined voices to call on the government to prioritize the long-overdue passage of the bill.\r\n<br>\r\n<br>Online, the campaign launched on International Women’s Day through a powerful film and hard-hitting social media posts. We invited Filipinos to create their own Blackout Vows in a national broadsheet.. The movement even made \r\nits way to the Senate, where it inspired key allies like Senator Risa Hontiveros to speak out and urge fellow lawmakers to pass the bill.\r\n<br>","is_link":false},{"keyword":"RESULT","content":"People from all walks of life joined the movement. Further harnessing the power of poetry, spoken word artists hosted a fundraising open mic night in support of the advocates, drawing a live audience of over 100 people and extending the conversation online. \r\n<br>\r\n<br>Through a national broadsheet, Blackout Vows reached 480,000 readers, inspiring advocates to create their own Blackout Vows, which they carried and used during the campaign’s visit to Congress.\r\n<br>\r\n<br>In the Lower House, Congresswoman and Gabriela Representative Arlene Brosas took the floor to champion \r\nthe Divorce Bill, asserting that it is a fundamental right of every Filipino.\r\n<br>\r\n<br>The campaign brought the stories of marital abuse survivors into the spotlight, awakening more Filipinos to the truth that divorce is a human right. In a recent survey, 50% of Filipino adults now support the measure. There is hope in this uphill battle.\r\n<br>\r\n<br>Together with the Filipino people, Gabriela and the Divorce Bill advocates will continue to fight for the passage of \r\nthe world’s last Divorce Bill.\r\n<br>","is_link":false},{"keyword":"CULTURAL CONTEXT EXPLANATION","content":"The Philippines is the largest Catholic country in Asia, and the absence of a divorce law reflects long-standing religious and cultural influence. Marriage is often seen as sacred and permanent, while conversations around marital abuse, separation, or divorce remain taboo. This context has left many Filipinos trapped in violent marriages, \r\nwith nearly half of separated women experiencing spousal abuse, 63% higher than the global average. For the poor, legal options like annulment are financially out of reach and can cost over a million pesos.\r\n<br>\r\n<br>Blackout Vows taps into these cultural norms by using a traditional Catholic wedding ritual, the exchange of vows, rooted in real stories shared by marital abuse survivors turned Divorce advocates. These lived experiences were transformed into blackout poetry by reshaping words from actual wedding vows, revealing the gap between idealized promises of marriage and the harsh realities many Filipinos face. The work gives voice to stories often silenced in society and challenges long-held taboos around divorce.\r\n<br>\r\n<br>By grounding the campaign in familiar religious and social practices, Blackout Vows sparks reflection and dialogue, making it deeply relevant to the Filipino cultural landscape and the fight to pass the world’s last Divorce Bill.\r\n<br>","is_link":false},{"keyword":"URL 1","content":"https:\/\/youtu.be\/-K1uuJ_MvIA","is_link":true},{"keyword":"URL 2","content":"https:\/\/youtu.be\/fytcjIKiPPE","is_link":true}],"files2":[{"name":"LRDM_005.mp4","type":"mp4"},{"name":"LRDM_005_DI01L.jpg","type":"jpg"}],"count":2}