{"code":0,"data":[{"keyword":"SUB CATEGORY","content":"WEB SERIES","is_link":false},{"keyword":"ENTRANT COMPANY","content":"GIGIL, MANILA","is_link":false},{"keyword":"TITLE","content":"CHICKY","is_link":false},{"keyword":"BRAND","content":"GRABMART","is_link":false},{"keyword":"ADVERTISER","content":"GRAB","is_link":false},{"keyword":"AGENCY","content":"GIGIL, MANILA","is_link":false},{"keyword":"MANAGING DIRECTOR","content":"JAKE YRASTORZA","is_link":false},{"keyword":"CHIEF CREATIVE OFFICER","content":"HERBERT HERNANDEZ\/BADONG ABESAMIS","is_link":false},{"keyword":"CREATIVE DIRECTOR","content":"GREGGY GREGORIO","is_link":false},{"keyword":"ART DIRECTOR","content":"RON COSME\/YNNA MILAMBILING\/RIZ GUICO\/ALLY DIAZ","is_link":false},{"keyword":"COPYWRITER","content":"MARIUS TALAMPAS\/RAPHE RAMIREZ\/AARON GAMBOA\/SAM MATEO\/ALEXIO TABAFUNDA\/JOMA LABAYEN","is_link":false},{"keyword":"AGENCY PRODUCER","content":"JEIGH SANTARINA","is_link":false},{"keyword":"CLIENT SERVICE DIRECTOR","content":"MICCO BALANA","is_link":false},{"keyword":"ACCOUNT DIRECTOR","content":"ADEL CLEMENTE","is_link":false},{"keyword":"ACCOUNT MANAGER","content":"BEA DE VERA\/LILY CHAVEZ","is_link":false},{"keyword":"ACCOUNT EXECUTIVE","content":"CHARM TAN","is_link":false},{"keyword":"STRATEGIC PLANNING MANAGER","content":"NANAIS HERNANDEZ\/PHYLLIS ONG","is_link":false},{"keyword":"FILM PRODUCTION COMPANY","content":"ARCADE FILM FACTORY, MANILA","is_link":false},{"keyword":"DIRECTOR","content":"ANDREI JULITAN","is_link":false},{"keyword":"ENGLISH SYNOPSIS","content":"GrabMart offers the same price, quality, and savings as grocery stores. And yet, Grab has faced problems convincing doubtful consumers to try it over traditional grocery shopping.\r\n<br>\r\n<br>Grab took inspiration from the typical Filipino mom’s behavior of assigning the chore of doing groceries to her child. \r\n<br>\r\n<br>Through the script, GrabMart turned the uncertainty about the grocery and GrabMart into the joke—one that may seem confusing at first, but ultimately makes it clear that products from GrabMart are no different in freshness, pricing, or promos from those bought in a grocery.\r\n<br>\r\n<br>Results:\r\n<br>+181 million views — 236.35% increase vs. previous campaign.\r\n<br>+550 thousand engagements — 1,880% increase vs. previous campaign.\r\n<br>8.03% increase in GrabMart users during the campaign period.\r\n<br>220% faster week-on-week growth from 3.92% growth in GrabMart deliveries.","is_link":false},{"keyword":"URL 1","content":"https:\/\/www.facebook.com\/share\/v\/1AF6MzQCxo\/","is_link":true},{"keyword":"URL 2","content":"https:\/\/www.facebook.com\/GrabPH\/videos\/566371543139839\/","is_link":true},{"keyword":"URL 3","content":"https:\/\/www.facebook.com\/share\/v\/174d1UxgMN\/","is_link":true}],"files2":[{"name":"F19_007.mp4","type":"mp4"}],"count":1}