{"code":0,"data":[{"keyword":"SUB CATEGORY","content":"ONLINE FILM: FINANCE & REAL ESTATE","is_link":false},{"keyword":"ENTRANT COMPANY","content":"HAKUHODO INTERNATIONAL INDONESIA, JAKARTA","is_link":false},{"keyword":"TITLE","content":"AMUK EMAK","is_link":false},{"keyword":"BRAND","content":"WE+","is_link":false},{"keyword":"ADVERTISER","content":"PT KITA INDONESIA PLUS","is_link":false},{"keyword":"AGENCY","content":"HAKUHODO INTERNATIONAL INDONESIA, JAKARTA","is_link":false},{"keyword":"CHIEF EXECUTIVE OFFICER","content":"DEVI ATTAMIMI","is_link":false},{"keyword":"MANAGING DIRECTOR","content":"IVAN CHRISTYANTO","is_link":false},{"keyword":"CHIEF CREATIVE OFFICER","content":"WOON HOH","is_link":false},{"keyword":"CREATIVE DIRECTOR","content":"LAURENTIUS ERIK\/MARCO JOEL","is_link":false},{"keyword":"ART DIRECTOR","content":"JATI HANDOKO","is_link":false},{"keyword":"COPYWRITER","content":"AKBAR PRABOWO","is_link":false},{"keyword":"AGENCY PRODUCER","content":"DEVARA EGA","is_link":false},{"keyword":"ACCOUNT DIRECTOR","content":"SALLY KUSUMADEWI","is_link":false},{"keyword":"STRATEGIC PLANNING DIRECTOR","content":"RIAN PRABANA\/SHARUNA ALEIMA","is_link":false},{"keyword":"MEDIA AGENCY","content":"I-DAC INDONESIA, JAKARTA","is_link":false},{"keyword":"MEDIA PLANNING DIRECTOR","content":"FITRI RIZAYATI","is_link":false},{"keyword":"STRATEGIC PLANNING DIRECTOR","content":"REZA PEBRIANTO","is_link":false},{"keyword":"DATA & ANALYTICS MANAGER","content":"FREDDY LYGIANA","is_link":false},{"keyword":"CLIENT MANAGER","content":"WINA SEKAR","is_link":false},{"keyword":"FILM PRODUCTION COMPANY","content":"VISUAL PRODUCER, JAKARTA","is_link":false},{"keyword":"DIRECTOR","content":"FAAS & CHANDRA","is_link":false},{"keyword":"EXECUTIVE PRODUCER","content":"RYAN ZULQUDSIE","is_link":false},{"keyword":"ENGLISH SYNOPSIS","content":"We wanted to transform “accident anxiety” into “assurance confidence\". The dream was to make We+ feel as easy and approachable as stepping into an Alfamart. Because for most Indonesians, Alfamart isn’t just a store, \r\nit’s a symbol of everyday convenience and trust. We aspired to make insurance live in that same emotional space: easy, accessible, and always nearby.\r\n<br>","is_link":false},{"keyword":"ENGLISH CONTEXT EXPLANATION","content":"Insurance penetration in Indonesia remains low, especially among mid–low income groups who perceive insurance as complicated, expensive, and “not for them.”_x000b_We+ wanted to break this perception and make insurance feel simple, relatable, and accessible, especially to the digital-savvy yet economically cautious audiences.\r\n<br>To do that, We+ needed to show that insurance could exist right where people already are, in Alfamart, Indonesia’s most familiar convenience store chain that serves millions daily across even the smallest towns.\r\n<br>","is_link":false},{"keyword":"URL","content":"https:\/\/www.instagram.com\/reel\/DQs0-_aD8NN\/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==","is_link":true}],"files2":[{"name":"F13_004.mp4","type":"mp4"}],"count":1}