{"code":0,"data":[{"keyword":"SUB CATEGORY","content":"ONLINE FILM: MEDIA & ENTERTAINMENT","is_link":false},{"keyword":"ENTRANT COMPANY","content":"FUNDAMENTAL, MUMBAI","is_link":false},{"keyword":"TITLE","content":"WHATSAPP BAATAN HI BAATAN MEIN (LOVE IN A FEW WORDS)","is_link":false},{"keyword":"BRAND","content":"WHATSAPP","is_link":false},{"keyword":"ADVERTISER","content":"WHATSAPP","is_link":false},{"keyword":"AGENCY","content":"FUNDAMENTAL, MUMBAI","is_link":false},{"keyword":"MEDIA AGENCY","content":"SPARK FOUNDRY, MUMBAI","is_link":false},{"keyword":"FILM PRODUCTION COMPANY","content":"CHROME PICTURES, MUMBAI","is_link":false},{"keyword":"SOUND PRODUCTION COMPANY","content":"CRASTOS STUDIOS, MUMBAI","is_link":false},{"keyword":"ENGLISH SYNOPSIS","content":"Baatan Hi Baatan Mein (Love in a few words) is the story of Aasha and Manoj – strangers bound by an arranged marriage. One day after their wedding, Manoj leaves for work at a distant stone quarry, but not before asking Aasha for her phone number. He contemplates calling his new bride but not knowing what to say, and their awake-asleep times not matching, stop him. His workmate tells him to use WhatsApp’s Voice Note. His awkward first message catches Aasha by surprise. But gradually from that first message begins a love story built on the sharing of mundane details of their lives that make their bond deeper. Receiving a message brings them joy, not receiving one feels like agony. Over the months, through small, heartfelt exchanges, the couple's arranged marriage turns into a love story. Enabled by WhatsApp’s Voice and Video Notes. ","is_link":false},{"keyword":"ENGLISH CONTEXT EXPLANATION","content":"Baatan Hi Baatan Mein (Love in a few words) is an intimate but sweeping story, which is fundamentally unique to rural India. Where couples get married via arranged marriages, engineered by their families. The bride and \r\nthe groom only see each other's pictures before the day of the wedding. That means that two almost-strangers usually end up finding themselves married to each other. A problem that’s compounded by the reality of rural India, which is that most of the men work as migrant labourers very far away from their homes for most of the year. Patchy network coverage, irregular working hours and the tyranny of distance mean that they cannot even really talk to on calls. Texting is one of the best tools for them to stay in touch and build relationships. But texting is just not accessible to an overwhelming majority of this cohort because of an inability to read or write. Effectively cutting them off from \r\nthe deep emotional bonds that everyday casual texting engenders. WhatsApp’s Voice Notes and Video Notes are \r\nthe perfect alternatives to texting for them. ","is_link":false},{"keyword":"URL","content":"https:\/\/www.youtube.com\/watch?v=M1DYAUIF1iU","is_link":true}],"files2":[{"name":"F12_002.mp4","type":"mp4"}],"count":1}