{"code":0,"data":[{"keyword":"SUB CATEGORY","content":"ONLINE FILM: RETAIL","is_link":false},{"keyword":"ENTRANT COMPANY","content":"BBDO BANGKOK, BANGKOK","is_link":false},{"keyword":"TITLE","content":"DEATH OF A SALESMAN","is_link":false},{"keyword":"BRAND","content":"FIVE STAR CHICKEN","is_link":false},{"keyword":"ADVERTISER","content":"CPF RESTAURANT AND FOODS CHAIN CO., LTD.","is_link":false},{"keyword":"AGENCY","content":"BBDO BANGKOK, BANGKOK","is_link":false},{"keyword":"CHIEF EXECUTIVE OFFICER","content":"SOMKIAT LARPTANUNCHAIWONG","is_link":false},{"keyword":"CHIEF CREATIVE OFFICER","content":"THASORN BOONYANATE","is_link":false},{"keyword":"EXECUTIVE CREATIVE DIRECTOR","content":"WARUNYOO SORASETSAKOON","is_link":false},{"keyword":"CREATIVE DIRECTOR","content":"THASORN BOONYANATE\/WARUNYOO SORASETSAKOON","is_link":false},{"keyword":"ART DIRECTOR","content":"PHANUS SOBSAMAI","is_link":false},{"keyword":"COPYWRITER","content":"PANUPONG NAKJU\/THASORN BOONYANATE\/WARUNYOO SORASETSAKOON","is_link":false},{"keyword":"AGENCY PRODUCER","content":"TOUNGRAK JIRAVATANARUNGSRI","is_link":false},{"keyword":"SENIOR PROJECT MANAGER","content":"AUTCHARAWAN LAOHACHATAROOP","is_link":false},{"keyword":"GROUP BUSINESS DIRECTOR","content":"TAKSINA VASARUCHAPONG","is_link":false},{"keyword":"BUSINESS DIRECTOR","content":"MIRA KOMOLWANICH","is_link":false},{"keyword":"ACCOUNT EXECUTIVE","content":"WANEENAT SANGRAMPHAIWAIGEE","is_link":false},{"keyword":"STRATEGIC PLANNING DIRECTOR","content":"PRASIT KUNANUPHANCHAI","is_link":false},{"keyword":"STRATEGIC PLANNING MANAGER","content":"CHANAPA KONGVARANONT","is_link":false},{"keyword":"STRATEGIC PLANNER","content":"SUCHANAD KOSAIPAT","is_link":false},{"keyword":"FILM PRODUCTION COMPANY","content":"SUNETA HOUSE, BANGKOK","is_link":false},{"keyword":"DIRECTOR","content":"TEERAPOL SUNETA","is_link":false},{"keyword":"CINEMATOGRAPHER","content":"CHALONGWUT CHORRUANGSAK","is_link":false},{"keyword":"GAFFER","content":"PHONGTHEP PHUSAWANG","is_link":false},{"keyword":"ASSISTANT DIRECTOR","content":"MANOO TECHADEE\/KITTIKHUN JONGKRAIWUT","is_link":false},{"keyword":"FILM PRODUCER","content":"CHANAPA PLOYARUNRUNG","is_link":false},{"keyword":"ASSISTANT PRODUCER","content":"WARAWAN LAKSANAROM","is_link":false},{"keyword":"SOUND","content":"ANUPARP SURIYATHON","is_link":false},{"keyword":"CASTING","content":"NARISSARA MAKMANE","is_link":false},{"keyword":"STYLIST","content":"MONTATIP NARONG","is_link":false},{"keyword":"HAIR & MAKE-UP","content":"ANCHISA KANOKSIRISIRACHOT\/PINRAYA PRAMUAL","is_link":false},{"keyword":"ART DIRECTOR","content":"PORNCHAI CHEERANOON","is_link":false},{"keyword":"EDITOR","content":"SARAWUT KAWEETHAMMAWONG","is_link":false},{"keyword":"COLORIST","content":"NATTACHA KHAJORNKIATSAKUL","is_link":false},{"keyword":"SPECIAL EFFECTS COMPANY","content":"POSITIVE4, BANGKOK","is_link":false},{"keyword":"VISUAL EFFECTS","content":"THANNAWIT JIASUPPIBUL","is_link":false},{"keyword":"SOUND PRODUCTION COMPANY","content":"SOUND SPACE STUDIO CO.,LTD., BANGKOK","is_link":false},{"keyword":"SOUND DESIGNER","content":"DANAI SUTHAMCHAREE","is_link":false},{"keyword":"ENGLISH SYNOPSIS","content":"Death of A Salesman is framed as a comedic “Mission to Five Star.” In a world where online reviews dictate value, \r\na street vendor becomes obsessed with proving everything deserves five stars. He pitches absurd creations—pillows “stuffed like chicken rolls,” chairs “as soft as chicken skin,” even cologne with “grilled chicken aroma.” Through deadpan delivery and exaggerated demos, the mission spirals into chaos until the line “I want five stars!” lands as both punchline and cultural meme. The film shows: only chicken truly deserves Five Star.","is_link":false},{"keyword":"ENGLISH CONTEXT EXPLANATION","content":"In Thailand, “five-star” ratings are deeply embedded in everyday life.\r\n<br>Beyond being a review system, ratings have become an emotional shortcut for trust, quality, and social approval, especially in food delivery culture. Consumers often give five stars automatically, even when the experience is ordinary, turning ratings into a habit rather than an honest evaluation.\r\n<br>\r\n<br>This cultural behavior creates a unique tension for Five Star Chicken, a brand whose name literally means “Five Star.” In a market where everything claims to be five-star, the meaning of the word itself risks becoming empty.\r\n<br>\r\n<br>Thai audiences are also highly receptive to humor that exaggerates familiar behaviors. Comedy is often used not just to entertain, but to reflect social truths in a playful, self-aware way, a style commonly embraced in Thai advertising.\r\n<br>\r\n<br>Death of A Salesman leverages this local obsession with ratings and Thailand’s love for exaggerated humor, using \r\na mockumentary format to mirror real-life behavior. By taking the five-star belief to an absurd extreme, the film invites audiences to laugh at themselves, and reconsider what “five-star” should truly mean.","is_link":false},{"keyword":"URL 1","content":"https:\/\/www.facebook.com\/share\/v\/17tJdi5oQp\/","is_link":true},{"keyword":"URL 2","content":"https:\/\/www.youtube.com\/watch?v=wXuDkYc5JS8&t=3s","is_link":true}],"files2":[{"name":"F10_004.mp4","type":"mp4"}],"count":1}