{"code":0,"data":[{"keyword":"SUB CATEGORY","content":"BRAND STORYTELLING","is_link":false},{"keyword":"ENTRANT COMPANY","content":"BBDO GUERRERO, MANILA","is_link":false},{"keyword":"TITLE","content":"SAFETYNOVELA","is_link":false},{"keyword":"BRAND","content":"PHILIPPINE AIRLINES","is_link":false},{"keyword":"ADVERTISER","content":"PHILIPPINE AIRLINES INC.","is_link":false},{"keyword":"AGENCY","content":"BBDO GUERRERO, MANILA","is_link":false},{"keyword":"CHAIRMAN","content":"DAVID GUERRERO","is_link":false},{"keyword":"CHIEF EXECUTIVE OFFICER","content":"FRANCINE KAHN-GONZALEZ","is_link":false},{"keyword":"CHIEF CREATIVE OFFICER","content":"DAVID GUERRERO","is_link":false},{"keyword":"CREATIVE DIRECTOR","content":"JAIME LUDEÑA DIAZ\/CALEB COSICO\/MICA DELA ROSA","is_link":false},{"keyword":"ART DIRECTOR","content":"CALEB COSICO\/MACKY SANCHEZ\/SAMMY BUNAG\/JESSICA SENETA","is_link":false},{"keyword":"COPYWRITER","content":"MICA DELA ROSA\/IRISH BAUTISTA\/JULIE ANNE JULIAN\/JANNAH JORDAN","is_link":false},{"keyword":"ACCOUNT DIRECTOR","content":"LIGAYA PAMA","is_link":false},{"keyword":"ACCOUNT MANAGER","content":"KATE CARIÑO","is_link":false},{"keyword":"STRATEGIC PLANNING DIRECTOR","content":"JOSEF MONTINOLA","is_link":false},{"keyword":"PR DIRECTOR","content":"NATHANIEL STA TERESA\/CAMILLA GLEDITSCH","is_link":false},{"keyword":"MEDIA AGENCY","content":"HAVAS ORTEGA, MANILA","is_link":false},{"keyword":"FILM PRODUCTION COMPANY","content":"ARCADE FILM FACTORY, MANILA","is_link":false},{"keyword":"DIRECTOR","content":"MARIUS TALAMPAS","is_link":false},{"keyword":"DIRECTOR OF PHOTOGRAPHY","content":"FRANCIS RICARDO BUHAY III","is_link":false},{"keyword":"CAMERAMAN","content":"IAN ONE HERNANDO DAVID\/GIAN PAOLO CALUAG\/JOSEF AARON CABANGIS\/MARLON MARAGUINOT","is_link":false},{"keyword":"GAFFER","content":"JOEL TIONGSON","is_link":false},{"keyword":"ASSISTANT DIRECTOR","content":"JAMES WILLIAM SALES","is_link":false},{"keyword":"EXECUTIVE PRODUCER","content":"SAMANTHA GABRIELLE JAVALOSA\/PAULA MAE COLLADO","is_link":false},{"keyword":"FILM PRODUCER","content":"MARIA ANNA BERNALDO","is_link":false},{"keyword":"PRODUCTION MANAGER","content":"KEN RALPHAELLE ALMOROS\/GLENDA MUGOL","is_link":false},{"keyword":"PRODUCTION DESIGNER","content":"JUAN MANUEL ALCAZAREN","is_link":false},{"keyword":"CASTING","content":"CHARMAINE BETUDIO\/NESTEA NAESA\/CELINE MANALO","is_link":false},{"keyword":"WARDROBE","content":"KIRSTIE LEE CONTREVIDA\/SHIN MIYAMOTO\/AGNES ORTIZ\/CEDIE VALDORIA\/MILA CATALAN","is_link":false},{"keyword":"HAIR & MAKE-UP","content":"JOHN MARC REMILIANO\/ROMEO LINA\/ALREA CRUZ\/JENNIE DELICA","is_link":false},{"keyword":"POST-PRODUCTION COMPANY","content":"FLARE MANILA, MANILA\/BAREBONES, INC., MANILA","is_link":false},{"keyword":"EDITOR","content":"NATALIA BURGOS\/JERICK ALCANCIA","is_link":false},{"keyword":"COLORIST","content":"LESTER BRUTAS","is_link":false},{"keyword":"VIDEOGRAPHER","content":"KYLE MACATANGAY\/JERICK ALCANCIA","is_link":false},{"keyword":"POST EXECUTIVE PRODUCER","content":"DENISE GALOYO","is_link":false},{"keyword":"SOUND PRODUCTION COMPANY","content":"HIT PRODUCTIONS, MANILA","is_link":false},{"keyword":"SOUND ENGINEER","content":"DARYL REYES\/RICHARD GENABE","is_link":false},{"keyword":"MUSIC ARRANGER","content":"ARNOLD BUENA\/JOAQUIN SANTOS","is_link":false},{"keyword":"BACKGROUND OVERVIEW","content":"Filipinos don't pay attention to safety instructions. But you know what they really pay attention to? Telenovelas. \r<br>\r<br>According to the Digital 2024 Global Overview Report, Filipinos are top consumers of online video content and among the highest in average screen time consumption. From classic soap operas on TV to the binge-worthy dramas of today, we're a nation unapologetically obsessed with telenovelas.\r<br>\r<br>Introducing the SAFETYNOVELA: the world’s first safety video that’s a full-on telenovela. Packed with drama, confrontations, and heartbreaking tears, every part of the film is carefully crafted to communicate safety instructions to keep passengers watching until the very end.\r<br>\r<br>But we didn’t just make a video. We created a full-on entertainment experience. \r<br>\r<br>We launched the trailer during the Metro Manila Film Festival, followed by character teaser videos on social platforms. The safety video premiered aboard PAL's newest A350-1000 and across the entire fleet. Complete with telenovela-style safety posters in airports and presence on IMDB, Letterboxd, and iWant, the biggest streaming app for Filipino telenovelas. Bonus chapters were posted on social platforms in response to overwhelming demand for more episodes.\r<br>\r<br>The result? A piece of branded storytelling rooted in culture that captured everyone’s hearts. \r<br>And more importantly, their attention.\r<br>","is_link":false},{"keyword":"URL","content":"https:\/\/www.youtube.com\/watch?v=2UkTBuEx-ek","is_link":true}],"files2":[{"name":"DI12_001.mp4","type":"mp4"},{"name":"DI12_001_DI01L.jpg","type":"jpg"}],"count":2}