{"code":0,"data":[{"keyword":"SUB CATEGORY","content":"EXHIBITIONS, EVENTS & PUBLIC ENVIRONMENT","is_link":false},{"keyword":"ENTRANT COMPANY","content":"SIX INC., TOKYO","is_link":false},{"keyword":"TITLE","content":"BLACK RECORDS","is_link":false},{"keyword":"BRAND","content":"BMSG","is_link":false},{"keyword":"ADVERTISER","content":"BMSG","is_link":false},{"keyword":"AGENCY","content":"SIX INC., TOKYO","is_link":false},{"keyword":"EXECUTIVE CREATIVE DIRECTOR","content":"SKY-HI","is_link":false},{"keyword":"CREATIVE DIRECTOR","content":"JIN SAITO\/NAOTO ICHIKAWA","is_link":false},{"keyword":"ART DIRECTOR","content":"TETSURO JOZAKI","is_link":false},{"keyword":"COPYWRITER","content":"NAOTO ICHIKAWA","is_link":false},{"keyword":"DESIGNER","content":"KARIN IIJIMA","is_link":false},{"keyword":"BACKGROUND OVERVIEW","content":"In today’s music culture, listening is strongly influenced by visual information. Artist images, fashion, and perceived identity often shape expectations before sound is even heard. In Japan, this tendency is especially pronounced within pop and boy group culture, where appearance-driven assumptions frequently affect how music is received.\r<br>\r<br>BMSG set out to challenge this visual bias—not through messaging, but through spatial design. The objective was to create an experience where music could be discovered without visual judgment, allowing listeners to confront how deeply appearance shapes their listening habits. The target audience was music lovers who believe they listen openly, yet unconsciously dismiss certain artists based on image—those who might say, “Boy groups? Not my thing.”\r<br>\r<br>The solution was BLACK RECORDS, the world’s first record store where all visual information was intentionally removed. Located in the heart of Shibuya Scramble Crossing, one of the most visually saturated environments in the world, the space was entirely blacked out—walls, shelves, record sleeves, typography, and signage—creating a zero-visual-information environment dedicated solely to sound.\r<br>\r<br>By transforming a familiar public space into a radical listening environment, BLACK RECORDS used design as a tool to remove bias and let music speak for itself.","is_link":false}],"files2":[{"name":"DE16_007.mp4","type":"mp4"},{"name":"DE16_007_DI01L.jpg","type":"jpg"}],"count":2}