{"code":0,"data":[{"keyword":"SUB CATEGORY","content":"PRODUCT DESIGN: CONSUMER PRODUCTS","is_link":false},{"keyword":"ENTRANT COMPANY","content":"ACCENTURE SONG (THAILAND), BANGKOK","is_link":false},{"keyword":"TITLE","content":"GQ PRO MED SCRUBS","is_link":false},{"keyword":"BRAND","content":"GQ APPAREL","is_link":false},{"keyword":"ADVERTISER","content":"KITITAN CO., LTD.","is_link":false},{"keyword":"AGENCY","content":"ACCENTURE SONG (THAILAND), BANGKOK","is_link":false},{"keyword":"CHIEF EXECUTIVE OFFICER","content":"SUNARD THANASANAKSORN","is_link":false},{"keyword":"MANAGING DIRECTOR","content":"SAKUNNAPAK CHAIPRACHA","is_link":false},{"keyword":"EXECUTIVE CREATIVE DIRECTOR","content":"PAPOP CHAOWANAPREECHA","is_link":false},{"keyword":"CREATIVE DIRECTOR","content":"KANON UMPORNSIRIRAT","is_link":false},{"keyword":"ART DIRECTOR","content":"NATTANYAPORN JIRAGOONTANSIRI\/JIRATCHAYA PATTARATHUMRONG","is_link":false},{"keyword":"COPYWRITER","content":"CHOTCHANIT CHANPENSUK\/PONGSAKORN PHUMSIRIDOL","is_link":false},{"keyword":"RESEACH & DATA ANALYST","content":"MARWIN MAMAI","is_link":false},{"keyword":"CLIENT SERVICE DIRECTOR","content":"DECHAKORN AMORNWACHIRABODEE","is_link":false},{"keyword":"CLIENT SERVICE MANAGER","content":"NATTHA SRIVICHA","is_link":false},{"keyword":"STRATEGIC PLANNING MANAGER","content":"NATHANIT TANTANAPORNKUL","is_link":false},{"keyword":"PR AGENCY","content":"GQ APPAREL (IN HOUSE), BANGKOK","is_link":false},{"keyword":"PR DIRECTOR","content":"KHAKKANANG CHUENCHOKSAN ","is_link":false},{"keyword":"PR MANAGER","content":"ACHIRAYA BOONMALERT\/WIRANPAT SRINETHINANUN","is_link":false},{"keyword":"BACKGROUND OVERVIEW","content":"Scrubs haven’t changed in a century; they remain stiff, impractical, and \"one-design-fits-none.\" In Thailand, where healthcare ranks among the world’s best, medical staff endure 72-hour shifts and sweltering heat in uniforms that only make work harder. This quiet problem chips away at the focus and well-being of our life-savers.\r<br>\r<br>As a brand positioned for “Workwear that Works,\" GQ launched GQ PRO MED Scrubs: garments designed not just to cover, but to care. Co-developed over two years with medical professionals, we uncovered the pain points no one talks about. These scrubs are precisely crafted to boost efficiency, reduce work risks, and deliver emotional armor under pressure—true life-saving gear for life-savers.\r<br>\r<br>GQ PRO MED was built from the ground up with real medical staffs, need by need, Pain point by pain point. Featuring up to 44 compartments and 21 features. Every detail is engineered to support the wearer both functionally and emotionally—from germ protection and cooling comfort for long shifts to a heart-side pocket for spiritual keepsakes. Every feature is built to work, so the people wearing them can do their work better.\r<br>","is_link":false}],"files2":[{"name":"DE03_002.mp4","type":"mp4"},{"name":"DE03_002_DI01L.jpg","type":"jpg"}],"count":2}