{"code":0,"data":[{"keyword":"SUB CATEGORY","content":"USE OF DATA","is_link":false},{"keyword":"ENTRANT COMPANY","content":"LEO AUSTRALIA, SYDNEY","is_link":false},{"keyword":"TITLE","content":"HAVEN","is_link":false},{"keyword":"BRAND","content":"SUNCORP INSURANCE","is_link":false},{"keyword":"ADVERTISER","content":"SUNCORP GROUP","is_link":false},{"keyword":"AGENCY","content":"LEO AUSTRALIA, SYDNEY","is_link":false},{"keyword":"CHIEF EXECUTIVE OFFICER","content":"CLARE PICKENS","is_link":false},{"keyword":"CHIEF CREATIVE OFFICER PUBLICIS GROUPE ANZ","content":"DAVE BOWMAN","is_link":false},{"keyword":"CHIEF CREATIVE OFFICER","content":"ANDY FERGUSSON","is_link":false},{"keyword":"CREATIVE DIRECTOR","content":"MICHELLE WALSH\/MARIJKE SPAIN\/BEC JOHNSON POND","is_link":false},{"keyword":"HEAD OF CREATIVE TECHNOLOGY PUBLICIS GROUPE APAC","content":"LAURENT THEVENET","is_link":false},{"keyword":"CREATIVE TECHNOLOGIST","content":"CHRIS JOVANOV","is_link":false},{"keyword":"ART DIRECTOR","content":"DANIEL STEWART\/JIM WALSH","is_link":false},{"keyword":"COPYWRITER","content":"PANO O BAY\/MICHAEL DAWSON","is_link":false},{"keyword":"CLIENT SERVICE DIRECTOR","content":"AMANDA WHEELER","is_link":false},{"keyword":"ACCOUNT DIRECTOR","content":"ALEX BARKWWORTH","is_link":false},{"keyword":"ACCOUNT MANAGER","content":"SHAE JONES\/TASH TOLLO","is_link":false},{"keyword":"STRATEGIC PLANNING DIRECTOR","content":"CATHERINE KING","is_link":false},{"keyword":"MEDIA AGENCY","content":"OMD SYDNEY, SYDNEY","is_link":false},{"keyword":"FILM PRODUCTION COMPANY","content":"PXP, SYDNEY\/PRODIGIOUS, SYDNEY","is_link":false},{"keyword":"CHIEF DELIVERY OFFICER","content":"GARY ARNAS","is_link":false},{"keyword":"EXECUTIVE PRODUCER","content":"NICOLE MARSHALL","is_link":false},{"keyword":"DIGITAL PRODUCER","content":"DANIEL PAYNE","is_link":false},{"keyword":"DIGITAL DESIGNER","content":"JANIFER WONG","is_link":false},{"keyword":"SPECIAL EFFECTS COMPANY","content":"LE POLISH BUREAU, Łódź","is_link":false},{"keyword":"SOUND PRODUCTION COMPANY","content":"HOGARTH, SYDNEY","is_link":false},{"keyword":"CAMPAIGN SUMMARY","content":"This project demonstrates how a powerful strategy doesn’t just lead to innovative work, it embeds itself into the entire organization, even redefining the role of an insurance company. \r\n<br>\r\n<br>BACKGROUND:\r\n<br>By 2035, climate change could make 10% of Australian homes uninsurable. And little is being done about it. With 97% of government and industry funding spent on recovery, while only 3% spent on making homes, and communities stronger before weather events happen.\r\n<br>So, insurance company, Suncorp, has led an industry shift from focussing on ‘Recovery’ to ‘Resilience’.\r\n<br>\r\n<br>INSIGHT:\r\n<br>Despite constant warnings, 35% of Australians don’t believe climate events will affect their homes, leading to inaction. People may not be listening to the experts, but would they listen to their own home?\r\n<br>\r\n<br>IDEA:\r\n<br>‘Suncorp Haven’ is a world-first, data-led digital platform where any Australian can simply type in their address and hear from their own home about exactly what it needs to be more resilient to the specific threats it faces. Whether it’s storms, bushfires or floods.\r\n<br>\r\n<br>EXECUTION:\r\n<br>Haven works by tapping into 12 massive data sets to identify the unique properties of each house. This creates a personalized cinematic experience for every user. Even the voice reflects the age of the home. It is also the first time an insurer has shared their risk data and insights to help people reduce the risk of their homes, rather than protect the insurer’s interests.\r\n<br>The platform has been supported by TV, OOH, social, PR and digital media. As well as a TV show integration about home renovation. \r\n<br>\r\n<br>RESULTS:\r\n<br>Haven has had nationwide earned media coverage, and hundreds of thousands of unique visitors. But most importantly, brand tracking shows that 74% of people intend to make their home more resilient after using Haven. \r\n<br>","is_link":false},{"keyword":"INSIGHT","content":"Cultural Problem: As climate changes, so must our homes\r\n<br>Extreme weather is accelerating across Australia. In the past decade, Queensland alone has experienced 80 major weather events, including two ‘once-in-a-century’ floods, costing $16.1B in recovery. In 2025, a single cyclone caused over $1.2B in damage. These events expose a clear truth: Australian homes are not built for today’s climate.\r\n<br>\r\n<br>Category Problem: Stuck in recovery mode\r\n<br>The insurance industry remains reactive, stepping in only after disaster strikes. Currently, 97% of industry investment is spent on recovery. This model makes climate change a losing battle and threatens the future of insurance unless homes become more resilient.\r\n<br>\r\n<br>Company Problem: Resilience wasn’t a priority\r\n<br>Suncorp challenged the category, shifting its strategy from ‘recovery’ to ‘resilience’. Campaigns like One House and Resilience Rd showed stronger homes were possible. Yet many Australians still don’t see their own homes as vulnerable.\r\n<br>\r\n<br>Consumer Problem: It won’t happen to me\r\n<br>Despite constant warnings, 35% of Australians don’t believe climate events will affect their homes, leading to inaction.\r\n<br>","is_link":false},{"keyword":"STRATEGY","content":"For the last five years, Suncorp's ‘Resilience’ strategy has been focussed on making every home more resilient to extreme weather to reduce trauma, claims and displacement. It started with a scientific prototype of a resilient home to prove that home resilience was possible (One House to Save Many) . The learnings were then applied to five homes on a vulnerable street to prove that existing homes could be made more resilient (Resilience Rd). But for the strategy to be truly effective, we needed to scale those learnings to every home in Australia. \r\n<br>This required a data solution that had never been attempted before. To provide useful resilience tips for every home, we would need to tap into data sets that detailed the location, house type, building materials, topography, history, local weather and unique peril risk of over 11 million homes. And Suncorp would have to share their own natural peril risk data and insights for the first time. What we needed to create was far beyond a marketing tool. It needed to go deep into the organization. \r\n<br>\r\n<br>The Haven strategy: Make ‘resilience’ personal and urgent\r\n<br>Suncorp made resilience immediate and personal by using address-level risk data to show Australians their home’s unique risk—and how to reduce it.\r\n<br>","is_link":false},{"keyword":"CREATIVITY IDEA","content":"‘Suncorp Haven’ is a world-first, data-led digital platform where every one of Australia’s 11 million homeowners can simply type in their address and hear from their own home about exactly what it needs to be more resilient to the specific threats it faces. Whether it’s storms, bushfires or floods.\r\n<br>\r\n<br>Haven works by tapping into 12 massive data sets to identify the unique properties of each house, creating a personalized cinematic experience for every user. Even the voice reflects the age of the home. It is also the first time an insurer has shared their risk data and insights to help people reduce the risk of their homes, rather than protect the insurer’s interests.\r\n<br>","is_link":false},{"keyword":"EXECUTION","content":"Haven was 2 years in development, and builds on the learnings from previous Suncorp resilience projects.\r\n<br>\r\n<br>It is a digital experience that works on desktop and mobile. Pulling from 12 massive data sets, and using live APIs to create an immersive cinematic experience, uniquely tailored for each homeowner. Using proprietary natural peril risk data, climate research, location data, weather data, property data and more, it tells users about their home’s specific risks, and what they should do to make it more resilient. \r\n<br>\r\n<br>Haven includes specific details, like nearby historical events, local weather and house types. It even connects them to local tradespeople to do the work. And all the information is collated in a downloadable report. Suncorp even ran targeted ads in major hardware stores (Bunnings) to promote resilient building materials related to Haven.\r\n<br>\r\n<br>The platform has been supported by TV, OOH, social, PR and digital media. As well as a TV show integration about home renovation. \r\n<br>Alongside Haven, Suncorp is supporting resilience grants through the FRRR to help make resilience accessible.\r\n<br>","is_link":false},{"keyword":"RESULT","content":"This is a product, not just a marketing initiative. And is already having some impressive impact:\r\n<br>\r\n<br>-Engagement: Over 280k visitors since launch (exceeding KPI).\r\n<br>-Average time on site: 2min 55 seconds\r\n<br>-2M+ earned reach across national news outlet (139 earned articles)\r\n<br>-Interest from government and institutions, including unprompted demos from a Queensland politician.\r\n<br>-IPSOS brand tracking showed that 95% of people who use Haven found it informative and engaging, and 74% were definitely\/probably going to make their home more resilient after seeing their report. \r\n<br>\r\n<br>This is the next chapter in the ongoing Resilience platform for Suncorp, which has had sustained success for the brand over multiple years. And we expect Haven to continue this trajectory. The impact of the Resilience platform since 2019:\r\n<br>\r\n<br>-Suncorp moved from #2 to #1 in market share for the first time, growing from 17% to 21% by 2024.   \r\n<br>-Overall, the resilience platform has contributed $402.9 million in customer lifetime value back to the Suncorp business. Customer Lifetime value has grown 219% since our resilience platform started in 2019.  \r\n<br>-Quote volume\/inquiries rose 45.4% (vs. a 20% target), proving increased active interest in Suncorp, not just passive brand awareness.\r\n<br>-Marketing ROI increased by 238% between pre and post campaign: 2018 ($1.75) and 2024 ($5.92). Resilience delivers a 6:1 return on investment. \r\n<br>-Consideration has lifted from 34% to 41%. The current industry average is 12%. \r\n<br>-Creative work has been written about all over the world by industry and mainstream publications, with hundreds of millions of earned impressions.\r\n<br>-The ideas have been awarded hundreds of times globally for creativity, innovation and effectiveness. Include a Cannes Grand Prix for Innovation and a Grand Effie.\r\n<br>","is_link":false},{"keyword":"URL","content":"https:\/\/haven.suncorp.com.au","is_link":true}],"files2":[{"name":"CS07_002.mp4","type":"mp4"},{"name":"CS07_002_DI01L.jpg","type":"jpg"}],"count":2}