{"code":0,"data":[{"keyword":"SUB CATEGORY","content":"BREAKTHROUGH IN PRODUCTION","is_link":false},{"keyword":"ENTRANT COMPANY","content":"HAKUHODO INC., TOKYO","is_link":false},{"keyword":"TITLE","content":"SOUNDS HUMAN","is_link":false},{"keyword":"BRAND","content":"JAPAN PHILHARMONIC ORCHESTRA","is_link":false},{"keyword":"ADVERTISER","content":"JAPAN PHILHARMONIC ORCHESTRA","is_link":false},{"keyword":"AGENCY","content":"TBWA\\HAKUHODO INC., TOKYO","is_link":false},{"keyword":"CREATIVE DIRECTOR","content":"MASATOSHI USAMI","is_link":false},{"keyword":"SENIOR ART DIRECTOR","content":"YUHEI ITO","is_link":false},{"keyword":"ART DIRECTOR","content":"TAKUYA MIYAZAKI","is_link":false},{"keyword":"COPYWRITER","content":"OTO KAWAMATA","is_link":false},{"keyword":"DESIGNER","content":"TAKUYA MIYAZAKI\/HAJIME SUNADA","is_link":false},{"keyword":"FILM DIRECTOR","content":"AIRI ITO","is_link":false},{"keyword":"FILM PRODUCTION COMPANY","content":"ROBOT COMMUNICATIONS INC., TOKYO","is_link":false},{"keyword":"CINEMATOGRAPHER","content":"MAKOTO SUENAGA","is_link":false},{"keyword":"FILM PRODUCER","content":"YUTO FUKUHARA","is_link":false},{"keyword":"MOVIE ASSISTANT","content":"SHINTARO HIGUCHI\/TOSHINARI YAMAGAMI","is_link":false},{"keyword":"PRODUCTION MANAGER","content":"SOTA NISHIKAWA\/ARATA MAKINO\/OSUKE MIYAIRI","is_link":false},{"keyword":"GRAPHIC ASSISTANT","content":"NAYUTA MINAMIGUCHI\/YUTA MARUYAMA","is_link":false},{"keyword":"POST-PRODUCTION COMPANY","content":"ROBOT COMMUNICATIONS INC., TOKYO","is_link":false},{"keyword":"EDITOR","content":"YUSUKE KANEKO","is_link":false},{"keyword":"MIXER","content":"TAKASHI HISAMICHI","is_link":false},{"keyword":"CELLIST","content":"MIU ISHIZAKI","is_link":false},{"keyword":"FLUTIST","content":"KAORU NAMBA","is_link":false},{"keyword":"PIANIST","content":"MARIE TAKEDA","is_link":false},{"keyword":"TROMBONIST","content":"YUTO KASAMA","is_link":false},{"keyword":"VIOLINIST","content":"TARO ITO","is_link":false},{"keyword":"ENGLISH SYNOPSIS","content":"In recent years, music has become increasingly digital.\r<br>But in an orchestra, sound is still created from the human body.\r<br>Not from data — but from breath, fingers, and physical movements of highly skilled performers.\r<br>We believe this human physicality is the orchestra’s most intrinsic value.\r<br>\r<br>To highlight that humanity, \r<br>we created performance films featuring five different instruments — all blacked out.\r<br>\r<br>No CGI was used. Only instruments coated with the world’s blackest paint and a single bar light.\r<br>The idea is a thoroughly physical one.\r<br>You will realize that what you listen is more than music. It sounds human.","is_link":false},{"keyword":"ENGLISH CONTEXT EXPLANATION","content":"In Japan, classical instruments such as the violin and piano have long been popular as extracurricular lessons for children.\r<br>However, in recent years, especially among younger generations, classical music is waning in presence.\r<br>In fact, only 15% of Japanese young people attend a classical concert at least once a year.\r<br>\r<br>Yet at the same time, there has been a growing interest in returning to analog, \r<br>tangible experiences as a reaction to rapid digitalization. \r<br>\r<br>Against this societal backdrop, we sought to communicate the sheer physicality and human dynamism of orchestral performers—their breath, hand movements, and entire bodies, bursting with expression.","is_link":false}],"files2":[{"name":"CF17_003.mp4","type":"mp4"}],"count":1}