{"code":0,"data":[{"keyword":"SUB CATEGORY","content":"ORIGINAL MUSIC","is_link":false},{"keyword":"ENTRANT COMPANY","content":"HSAD, SEOUL","is_link":false},{"keyword":"TITLE","content":"ECHOES OF KOREA - JEOLLA","is_link":false},{"keyword":"BRAND","content":"KOREA TOURISM ORGANIZATION","is_link":false},{"keyword":"ADVERTISER","content":"KOREA TOURISM ORGANIZATION","is_link":false},{"keyword":"AGENCY","content":"HSAD, SEOUL","is_link":false},{"keyword":"CREATIVE DIRECTOR","content":"NA AYOUNG","is_link":false},{"keyword":"ART DIRECTOR","content":"PARK SEOLMIN\/JUNG HAEJOO\/KIM MINHYUNG","is_link":false},{"keyword":"COPYWRITER","content":"KIM MISUN\/KIM YUJIN","is_link":false},{"keyword":"ACCOUNT EXECUTIVE","content":"SEO JIHYUN\/LIM JEONGTAEK\/LEE JONGHOON","is_link":false},{"keyword":"FILM PRODUCTION COMPANY","content":"APC PRODUCTION, SEOUL","is_link":false},{"keyword":"DIRECTOR","content":"SEONG HWI","is_link":false},{"keyword":"POST-PRODUCTION COMPANY","content":"GROOT, SEOUL","is_link":false},{"keyword":"SOUND PRODUCTION COMPANY","content":"KINGKONG SOUND, SEOUL","is_link":false},{"keyword":"ENGLISH SYNOPSIS","content":"The film tells two contrasting yet connected regional stories through music and dance. Gyeongsang is portrayed as a spiritual space where past and present coexist. Guided by glowing dokkaebi lights, Geommu unfolds as individual movement expands into collective harmony, following an emotional arc from attraction to escalation, harmony, and afterglow.\r<br>\r<br>Jeolla is depicted as a quiet space of resilience and renewal. A white butterfly leads the viewer into sorrow, and with its disappearance, Seungmu begins. Restrained movement and resonant drumbeats offer silent consolation, evolving into rebirth symbolized by a blue butterfly and the sea.\r<br>\r<br>Though different in tone, both stories are united by a shared philosophy, using symbolic imagery, music, and performance to intuitively convey regional identity without words.","is_link":false},{"keyword":"ENGLISH CONTEXT EXPLANATION","content":"Korea Tourism Organization has consistently challenged the conventions of traditional destination marketing by launching innovative campaigns over the years. For its 2025 regional promotion campaign, the key objective was to create compelling combinations of elements that resonate with international travelers, while clearly communicating each region’s appeal as a distinctive travel destination.\r<br>\r<br>This year’s featured regions were Gyeongsang and Jeolla. With the global APEC Summit taking place in Gyeongju, Gyeongsangbuk-do, there was a strong need for a promotional film that reflects the harmony between tradition and modernity. Although these two regions may appear similar to foreign audiences at first glance, each possesses a uniquely different atmosphere and cultural character. The core goal of this campaign was to develop a creative approach that vividly reveals the contrasting yet equally captivating charms of Gyeongsang and Jeolla to an international audience.\r<br>","is_link":false}],"files2":[{"name":"CF13_003.mp4","type":"mp4"}],"count":1}