{"code":0,"data":[{"keyword":"SUB CATEGORY","content":"ANIMATION (IN-CAMERA OR DIGITAL)","is_link":false},{"keyword":"ENTRANT COMPANY","content":"STUDIO EEKSAURUS PRODUCTIONS PVT.LTD., MUMBAI","is_link":false},{"keyword":"TITLE","content":"DESI OON","is_link":false},{"keyword":"BRAND","content":"CENTRE FOR PASTORALISM","is_link":false},{"keyword":"ADVERTISER","content":"CENTRE FOR PASTORALISM","is_link":false},{"keyword":"AGENCY","content":"STUDIO EEKSAURUS PRODUCTIONS, MUMBAI","is_link":false},{"keyword":"MANAGING DIRECTOR","content":"SURESH ERIYAT","is_link":false},{"keyword":"EXECUTIVE PRODUCER","content":"NILIMA ERIYAT","is_link":false},{"keyword":"FILM PRODUCTION COMPANY","content":"STUDIO EEKSAURUS PRODUCTIONS, MUMBAI","is_link":false},{"keyword":"DIRECTOR","content":"SURESH ERIYAT","is_link":false},{"keyword":"DIRECTOR OF PHOTOGRAPHY","content":"BILU TOM MATTHEW","is_link":false},{"keyword":"CINEMATOGRAPHER","content":"BILU TOM MATTHEW\/ARUN KUMAR","is_link":false},{"keyword":"CAMERA","content":"AMAN GUPTA","is_link":false},{"keyword":"GAFFER","content":"ARUN KUMAR","is_link":false},{"keyword":"EXECUTIVE PRODUCER","content":"NILIMA ERIYAT","is_link":false},{"keyword":"PRODUCTION MANAGER","content":"NISHANT AJAY NANDGAONKAR\/JAY GONDALIA","is_link":false},{"keyword":"PRODUCTION DESIGNER","content":"ISHA GUPTA","is_link":false},{"keyword":"ANIMATICS & CHARACTER DESIGN","content":"ADITHI KRISHNADAS ","is_link":false},{"keyword":"COLOR LAYOUTS & TITLE DESIGN","content":"NIJIN NAZEEM","is_link":false},{"keyword":"POST-PRODUCTION COMPANY","content":"STUDIO EEKSAURUS PRODUCTIONS, MUMBAI","is_link":false},{"keyword":"SOUND DESIGNER","content":"RESUL POOKUTTY (CAS) (MPSE)\/VIJAY KUMAR (MPSE)","is_link":false},{"keyword":"ANIMATOR","content":"AMAN GUPTA","is_link":false},{"keyword":"SOUND PRODUCTION COMPANY","content":"CANARIES POST SOUND, MUMBAI","is_link":false},{"keyword":"SOUND DESIGNER","content":"RESUL POOKUTTY (CAS) (MPSE)\/VIJAY KUMAR (MPSE)","is_link":false},{"keyword":"MUSIC DIRECTOR","content":"RAJAT DHOLAKIA ","is_link":false},{"keyword":"MUSIC COMPOSER","content":"RAJAT DHOLAKIA ","is_link":false},{"keyword":"LYRICIST & LEAD SINGER","content":"SWANAND KIRKIRE","is_link":false},{"keyword":"ENGLISH SYNOPSIS","content":"The film explores the deep connection between Deccani wool, the land, and its people, highlighting its cultural, spiritual, and ecological significance. It delves into the resilience of the Deccani sheep, the traditions of shepherding, and the sacred role of wool in daily life. Through the story of Balu Mama and his revered flock, the film contrasts a rich heritage with the modern neglect of India’s native sheep and wool industry. In the face of this decline, it raises a poignant question—can the wisdom of the past inspire a future where shepherding and pastoral traditions are valued once again?","is_link":false},{"keyword":"ENGLISH CONTEXT EXPLANATION","content":"Desi Oon was conceived as an awareness film for the Centre for Pastoralism, responding to the rapid decline of India’s wool economy and the marginalization of pastoralist communities. At a time when indigenous wool is discarded while synthetic and imported alternatives dominate the market, the film aims to reconnect audiences with the cultural, ecological, and economic value of desi wool and the shepherds who sustain it.\r<br>Creatively, the film faced significant constraints. With limited resources and no access to high-end facilities, the team developed new stop-motion techniques to animate wool—an unstable, shifting material—through extensive experimentation with felting, layering, and lighting. Working from a compact studio with multiple setups, and training a student team with no prior stop-motion experience, demanded careful planning and innovation.\r<br>The film has proven effective as a catalyst for dialogue. While generating strong engagement among students, institutions, and policymakers, it is gradually prompting action on procurement, processing.","is_link":false}],"files2":[{"name":"CF12_001.mp4","type":"mp4"}],"count":1}