{"code":0,"data":[{"keyword":"SUB CATEGORY","content":"CASTING","is_link":false},{"keyword":"ENTRANT COMPANY","content":"DUCKTAPE STUDIOS, MUMBAI","is_link":false},{"keyword":"TITLE","content":"STEADFAST - DIRTY MONEY","is_link":false},{"keyword":"BRAND","content":"STEADFAST STATIONERY","is_link":false},{"keyword":"ADVERTISER","content":"STEADFAST STATIONERY","is_link":false},{"keyword":"AGENCY","content":"MULLENLOWE LINTAS GROUP, MUMBAI","is_link":false},{"keyword":"PRESIDENT","content":"KAPIL BATRA","is_link":false},{"keyword":"CHIEF CREATIVE OFFICER","content":"PRATEEK BHARDWAJ","is_link":false},{"keyword":"FILM PRODUCTION COMPANY","content":"DUCKTAPE STUDIOS, MUMBAI","is_link":false},{"keyword":"DIRECTOR","content":"RAYLIN VALLES","is_link":false},{"keyword":"CINEMATOGRAPHER","content":"SATCHITH PAULOSE","is_link":false},{"keyword":"ASSISTANT DIRECTOR","content":"KUNAL JADHAV\/TIYA PADHI","is_link":false},{"keyword":"EXECUTIVE PRODUCER","content":"APRATIM BHATNAGAR","is_link":false},{"keyword":"FILM PRODUCER","content":"ASH CHAWDA","is_link":false},{"keyword":"CASTING","content":"GAURAV SINGH PARMAR","is_link":false},{"keyword":"ENGLISH SYNOPSIS","content":"The film is inspired by an everyday habit seen across India (and probably few more countries that deal mostly in cash): licking fingers while counting cash. It’s a deeply ingrained behavior used to separate sticking notes—especially in humid conditions or when handling large volumes of money. While practical, it's also quite unhygienic. We took this innocuous gesture and pushed it to an extreme, asking: what’s the worst that could happen? That led to the idea of money being retrieved from a toilet—and then counted, lick by lick. It’s funny, uncomfortable, and instantly memorable because it takes a relatable habit. The insight allowed us to take a functional B2B product and anchor it in a culturally native, behavior-based joke with universal appeal.\r<br>\r<br>Subtitle: \r<br>Man in bathroom: Have you lost it? Hey bro!!…\r<br>Bookie: I cant control it...\r<br>Bookie: There's no water!...Is any one there?!","is_link":false}],"files2":[{"name":"CF06_003.mp4","type":"mp4"}],"count":1}