{"code":0,"data":[{"keyword":"SUB CATEGORY","content":"CASTING","is_link":false},{"keyword":"ENTRANT COMPANY","content":"BANG BANG MEDIACORP, MUMBAI","is_link":false},{"keyword":"TITLE","content":"FLIPKART 'SA SA LE LE'","is_link":false},{"keyword":"BRAND","content":"FLIPKART","is_link":false},{"keyword":"ADVERTISER","content":"FLIPKART","is_link":false},{"keyword":"AGENCY","content":"FCB KINNECT INDIA, MUMBAI","is_link":false},{"keyword":"CHIEF CREATIVE OFFICER","content":"NEVILLE SHAH","is_link":false},{"keyword":"FILM PRODUCTION COMPANY","content":"BANG BANG MEDIACORP, MUMBAI","is_link":false},{"keyword":"MANAGING DIRECTOR","content":"ROOPAK SALUJA","is_link":false},{"keyword":"DIRECTOR","content":"RYAN MENDONCA","is_link":false},{"keyword":"DIRECTOR OF PHOTOGRAPHY","content":"MOHAMMED RUBAIS ","is_link":false},{"keyword":"CINEMATOGRAPHER","content":"MOHAMMED RUBAIS ","is_link":false},{"keyword":"GAFFER","content":"VISHNU THAPA ","is_link":false},{"keyword":"ASSISTANT DIRECTOR","content":"SAHIL PUNYANI\/MANIKA SHAH\/SUNNY SINGH\/PRATHAMESH MHAPANKAR\/KOUSHIK NEMANI","is_link":false},{"keyword":"EXECUTIVE PRODUCER","content":"ADITI KAPADIA","is_link":false},{"keyword":"FILM PRODUCER","content":"SEAP BHAGCHANDANI ","is_link":false},{"keyword":"PRODUCTION MANAGER","content":"ANZER CHOUGLE\/RAFIQUE MUJAWAR\/PRAFUL YESPATIL\/JAIF GAZDHAR","is_link":false},{"keyword":"PRODUCTION DESIGNER","content":"AAKASH\/BHAVIK ","is_link":false},{"keyword":"CASTING","content":"MEERA UNNIKRISHNAN","is_link":false},{"keyword":"POST-PRODUCTION COMPANY","content":"BANG BANG MEDIACORP, MUMBAI","is_link":false},{"keyword":"EDITOR","content":"VIRAJ SHAH","is_link":false},{"keyword":"COLORIST","content":"VINEESH VIJAYAN","is_link":false},{"keyword":"SOUND DESIGNER","content":"JARVIS MARCEDO","is_link":false},{"keyword":"COMPOSER","content":"KENNETH BASUMATARI\/RAKSHIT TEWARI","is_link":false},{"keyword":"POST EXECUTIVE PRODUCER","content":"TARUN MAHAJAN","is_link":false},{"keyword":"POST PRODUCER","content":"CHANDRAKANT PRAJAPATI","is_link":false},{"keyword":"SOUND PRODUCTION COMPANY","content":"BANG BANG MEDIACORP, MUMBAI","is_link":false},{"keyword":"SOUND DESIGNER","content":"JARVIS MARCEDO","is_link":false},{"keyword":"MUSIC DIRECTOR","content":"KENNETH BASUMATARY\/RAKSHIT TEWARI","is_link":false},{"keyword":"ENGLISH SYNOPSIS","content":"This piece of content was created for Flipkart's annual summer sale. For context, Flipkart is middle-India's amazon.in\r<br> \r<br>The word SALE falls on deaf ears in India as several brands are on sale all-year around, effectively rendering 'sale' as noise.\r<br>The challenge was to announce Flipkart's sale and demonstrate its catalogue, but in the most un-cataloguey manner.\r<br> \r<br>Enter SA SA LE LE where we featured ridiculous combinations of products available on Flipkart against a earworm of a track that is most-likey going to stay with you while you shower.\r<br>(Trigger warning: It gets annoying after you hear it fifty times).\r<br> \r<br>The film has infected the ears of the nation, karaoke-style, and now we're moving to unsuspecting overseas jurors.\r<br> \r<br>We won't bore with you how successful the campaign was. It was very successful.\r<br>The featured cast is an eclectic mix of regular people from India, most of whom aren't professional actors.","is_link":false},{"keyword":"ENGLISH CONTEXT EXPLANATION","content":"This piece of content was created for Flipkart's annual summer sale. For context, Flipkart is middle-India's amazon.in\r<br> \r<br>The word SALE falls on deaf ears in India as several brands are on sale all-year around, effectively rendering 'sale' as noise.\r<br>The challenge was to announce Flipkart's sale and demonstrate its catalogue, but in the most un-cataloguey manner.\r<br> \r<br>Enter SA SA LE LE where we featured ridiculous combinations of products available on Flipkart against a earworm of a track that is most-likey going to stay with you while you shower.\r<br>(Trigger warning: It gets annoying after you hear it fifty times).\r<br> \r<br>The film has infected the ears of the nation, karaoke-style, and now we're moving to unsuspecting overseas jurors.\r<br> \r<br>We won't bore with you how successful the campaign was. It was very successful.\r<br>The featured cast is an eclectic mix of regular people from India, most of whom aren't professional actors.","is_link":false}],"files2":[{"name":"CF06_002.mp4","type":"mp4"}],"count":1}