{"code":0,"data":[{"keyword":"SUB CATEGORY","content":"PRODUCTION DESIGN","is_link":false},{"keyword":"ENTRANT COMPANY","content":"ARCADE FILM FACTORY, MANILA","is_link":false},{"keyword":"TITLE","content":"SAFETYNOVELA","is_link":false},{"keyword":"BRAND","content":"PHILIPPINE AIRLINES","is_link":false},{"keyword":"ADVERTISER","content":"PHILIPPINE AIRLINES INC.","is_link":false},{"keyword":"AGENCY","content":"BBDO GUERRERO, MANILA","is_link":false},{"keyword":"FILM PRODUCTION COMPANY","content":"ARCADE FILM FACTORY, MANILA","is_link":false},{"keyword":"MANAGING DIRECTOR","content":"JEORGE AGCAOILI","is_link":false},{"keyword":"DIRECTOR","content":"MARIUS TALAMPAS","is_link":false},{"keyword":"DIRECTOR OF PHOTOGRAPHY","content":"DIX BUHAY","is_link":false},{"keyword":"RONIN OPERATOR","content":"GIAN CALUAG","is_link":false},{"keyword":"CAM OPERATOR","content":"IAN DAVID\/AARON CABANGIS ","is_link":false},{"keyword":"DRONE OPERATOR","content":"ERIC GAMOROT","is_link":false},{"keyword":"GAFFER","content":"JOEL TIONGSON","is_link":false},{"keyword":"KEYGRIP","content":"VINCENT NAMAYAN\/SERGIO CANLAS JR. ","is_link":false},{"keyword":"FOLLOW FOCUS","content":"MARLON MARAGUINOT","is_link":false},{"keyword":"ASSISTANT DIRECTOR","content":"JAMES SALES","is_link":false},{"keyword":"BROADCAST PRODUCER","content":"JING ABELLERA\/HAROLD OROZCO\/NIKKA VALENCIA\/LESLIE TAN (JUST ADD WATER)","is_link":false},{"keyword":"LINE PRODUCER","content":"MARA RAVELO BERNALDO","is_link":false},{"keyword":"VTR","content":"ENRIQUE DE GUZMAN\/JAYVEE NAVOA\/CHEN LEDDA","is_link":false},{"keyword":"PRODUCTION MANAGER","content":"KEN ALMOROS\/GLENDA MUGOL","is_link":false},{"keyword":"PRODUCTION TEAM","content":"JOSHUA RENEGADO\/JUSTINE TAN\/MYRA SORIASO\/WILLIAM CRAUZ\/KIVEN RASCO\/RANDY CATIN\/DELFIN MANDIA\/\r\nJOVIE MANZANAS\/MARK NAHILAT","is_link":false},{"keyword":"PRODUCTION DESIGNER","content":"WHAMMY ALCAZAREN","is_link":false},{"keyword":"PRODUCTION STAFF","content":"KAT QUIRIMIT\/MEI PONDARE\/BEM PALQUIRAN\/IAN VICENTE","is_link":false},{"keyword":"LIVESOUND","content":"WONDER COLLAB","is_link":false},{"keyword":"ELECTRICIAN","content":"NEMESIO VILLANUEVA","is_link":false},{"keyword":"CASTING","content":"CHARMAINE BETUDIO\/NESTEA NAESA\/CELINE MANALO","is_link":false},{"keyword":"PROPSMAN","content":"GLENN MANUEL","is_link":false},{"keyword":"ASSISTANT PROPSMAN","content":"ABRAHAM ORILLA","is_link":false},{"keyword":"WARDROBE","content":"KC CONTREVIDA\/SHIN MIYAMOTO\/AGNES ORTIZ\/CEDIE VALDORIA\/MILA CATALAN","is_link":false},{"keyword":"HAIR & MAKE-UP","content":"JOHN MARC REMILIANO\/ROMEO LINA\/ALREA CRUZ\/JENNIE DELICA","is_link":false},{"keyword":"POST-PRODUCTION COMPANY","content":"ARCADE FILM FACTORY, MANILA","is_link":false},{"keyword":"ONLINE EDITOR","content":"NEIL MENDOZA","is_link":false},{"keyword":"OFFLINE EDITOR","content":"ALVIN CHAN","is_link":false},{"keyword":"COLORIST","content":"BAREBONES","is_link":false},{"keyword":"SPECIAL EFFECTS COMPANY","content":"ARCADE FILM FACTORY, MANILA","is_link":false},{"keyword":"SOUND PRODUCTION COMPANY","content":"ARCADE FILM FACTORY, MANILA","is_link":false},{"keyword":"ENGLISH SYNOPSIS","content":"Slaps! Lots of Drama! Action! This isn't your ordinary in-flight safety video, it's the world's first-ever in-flight Safetynovela, inspired by Filipinos' deep love for telenovela. \r\n<br>\r\n<br>Forbidden romance, family drama, and chase scenes are all interwoven with the usual in-flight safety reminders from airlines, raising the usual videos from forgettable content to unmissable entertainment...all while showcasing the beautiful landscapes and destinations in the Philippines.","is_link":false},{"keyword":"ENGLISH CONTEXT EXPLANATION","content":"In-flight safety reminders are widely seen as mandatory, but it doesn't mean it has to be boring. But most airline safety videos are just like that. On top of that, the Civil Aviation Authority of the Philippines (CAAP) has an exact sequence of safety guidelines mandated for in-flight safety videos for all airlines to follow.\r\n<br>\r\n<br>So to get Philippine Airlines' passengers to pay attention to our safety reminders, the team took inspiration from what Filipinos love: telenovelas.  \r\n<br>\r\n<br>Filipinos are obsessed with soap operas, with Spanish and Mexican iconic telenovelas constantly rebooted in the country and always dominate primetime television. With this cultural nuance, it also allowed Philippine Airlines to connect with majority of its flyers, largely overseas Filipino workers (OFWs), and give them a taste of home.","is_link":false}],"files2":[{"name":"CF04_010.mp4","type":"mp4"}],"count":1}