{"code":0,"data":[{"keyword":"SUB CATEGORY","content":"CINEMATOGRAPHY","is_link":false},{"keyword":"ENTRANT COMPANY","content":"FINCH, SYDNEY","is_link":false},{"keyword":"TITLE","content":"LET GO","is_link":false},{"keyword":"BRAND","content":"SAMSUNG","is_link":false},{"keyword":"ADVERTISER","content":"SAMSUNG NZ","is_link":false},{"keyword":"AGENCY","content":"DDB AOTEAROA, AUCKLAND","is_link":false},{"keyword":"EXECUTIVE CREATIVE DIRECTOR","content":"HAYDN KERR","is_link":false},{"keyword":"CREATIVE DIRECTOR","content":"SIMON KOAY\/STEVEN HEY","is_link":false},{"keyword":"SENIOR CONTENT PRODUCER","content":"NIKHIL MADHAN","is_link":false},{"keyword":"BUSINESS DIRECTOR","content":"SABINE SIMS","is_link":false},{"keyword":"LEAD BUSINESS PARTNER","content":"KATJA GREEN","is_link":false},{"keyword":"SAMSUNG GROUP MARKETING DIRECTOR","content":"SHANNON WATTS","is_link":false},{"keyword":"SAMSUNG MARKETING COMMUNICATION MANAGER","content":"ARIANA TUGAGA","is_link":false},{"keyword":"SAMSUNG HEAD OF MARKETING COMMUNICATION","content":"ANNE VACEK","is_link":false},{"keyword":"FILM PRODUCTION COMPANY","content":"FINCH, AUCKLAND","is_link":false},{"keyword":"MANAGING DIRECTOR","content":"COREY ESSE","is_link":false},{"keyword":"DIRECTOR","content":"STEPHEN CARROLL","is_link":false},{"keyword":"DIRECTOR OF PHOTOGRAPHY","content":"MARTY WILLIAMS","is_link":false},{"keyword":"1<sup>ST<\/sup> ASSISTANT CAMERA","content":"WILLY PEARCE","is_link":false},{"keyword":"2<sup>ND<\/sup> ASSISTANT CAMERA","content":"GRAY TURNER","is_link":false},{"keyword":"GAFFER","content":"CRAIG MUIRHEAD","is_link":false},{"keyword":"ASSISTANT DIRECTOR","content":"JONNY MOFFATT (1<sup>ST<\/sup> AD)\/BEX WEBB (PROD COORD\/2<sup>ND<\/sup> AD)","is_link":false},{"keyword":"EXECUTIVE PRODUCER","content":"REBEKAH 'BEX' KELLY","is_link":false},{"keyword":"FILM PRODUCER","content":"NIKKI WALKER","is_link":false},{"keyword":"PRODUCTION MANAGER","content":"KRISTIAN EEK","is_link":false},{"keyword":"PRODUCTION COORDINATOR","content":"BEX WEBB","is_link":false},{"keyword":"PRODUCTION RUNNER","content":"STEFAN NIELSEN","is_link":false},{"keyword":"CASTING DIRECTOR","content":"JOE FISHER","is_link":false},{"keyword":"WARDROBE","content":"KYLEE STRATHDEE (COSTUME\/MU COMBO)","is_link":false},{"keyword":"HAIR & MAKE-UP","content":"KYLEE STRATHDEE (COSTUME\/MU COMBO)","is_link":false},{"keyword":"ART DIRECTOR","content":"JOSEPH LEARY","is_link":false},{"keyword":"POST-PRODUCTION COMPANY","content":"ATTICUS, AUCKLAND","is_link":false},{"keyword":"EDITOR","content":"ADAM PAGE","is_link":false},{"keyword":"COLORIST","content":"MATIC PRUSNIK","is_link":false},{"keyword":"FLAME ARTIST","content":"STU BEDFORD","is_link":false},{"keyword":"POST PRODUCER","content":"ASHLEY SUTTON-DAVIS","is_link":false},{"keyword":"SPECIAL EFFECTS COMPANY","content":"ATTICUS, AUCKLAND","is_link":false},{"keyword":"SOUND PRODUCTION COMPANY","content":"FRANKLIN ROAD, AUCKLAND","is_link":false},{"keyword":"SOUND ENGINEER","content":"COLE GOODLEY\/BRENDON MORROW","is_link":false},{"keyword":"ENGLISH SYNOPSIS","content":"Why have the same phone as everyone else? Gen Z resists conformity, yet the vast majority of them are using the same device - this spot invites them to question the default and consider a more expressive, liberated alternative. The director took a great script and ran with it, ensuring that it was weird in all the right ways, letting the vignettes hold just long enough so that the strange, uncanny feeling could unfold.","is_link":false},{"keyword":"ENGLISH CONTEXT EXPLANATION","content":"90% of Gen Z use the same phone (usually iPhone), operate inside the same ecosystem (iMessage, FaceTime, etc.), and associate switching with anxiety, inconvenience, or social stigma, with few ever really questioning the choice. ","is_link":false}],"files2":[{"name":"CF03_007.mp4","type":"mp4"}],"count":1}