{"code":0,"data":[{"keyword":"SUB CATEGORY","content":"MUSIC & SOUND DESIGN","is_link":false},{"keyword":"ENTRANT COMPANY","content":"BBDO GUERRERO, MANILA","is_link":false},{"keyword":"TITLE","content":"PLAY THE DEW","is_link":false},{"keyword":"BRAND","content":"MOUNTAIN DEW","is_link":false},{"keyword":"ADVERTISER","content":"PLAY THE DEW","is_link":false},{"keyword":"AGENCY","content":"BBDO GUERRERO, MANILA","is_link":false},{"keyword":"CHAIRMAN","content":"DAVID GUERRERO","is_link":false},{"keyword":"CHIEF EXECUTIVE OFFICER","content":"FRANCINE KAHN-GONZALEZ","is_link":false},{"keyword":"CHIEF CREATIVE OFFICER","content":"DAVID GUERRERO","is_link":false},{"keyword":"CREATIVE DIRECTOR","content":"EBOY JOSE","is_link":false},{"keyword":"CREATIVE TECHNOLOGIST","content":"ERNEST PASCUAL","is_link":false},{"keyword":"ART DIRECTOR","content":"NIKKI SUNGA\/DENNIS NIERRA\/CHESCA AGONCILLO\/JOAN PLOPINIO\/VONN PAPA\/KARL NYLANDER","is_link":false},{"keyword":"COPYWRITER","content":"ANDI OLBÉS\/EBOY JOSE\/STEPHAN DOMINGO\/PAUL AYSON","is_link":false},{"keyword":"CLIENT SERVICE DIRECTOR","content":"KYLE CRUZ-TAN","is_link":false},{"keyword":"ACCOUNT DIRECTOR","content":"MAIKO SIMPAO","is_link":false},{"keyword":"ACCOUNT MANAGER","content":"RAMON YUSECO","is_link":false},{"keyword":"MARKETING COMMUNICATION MANAGER","content":"NATHANIEL STA TERESA","is_link":false},{"keyword":"STRATEGIC PLANNING DIRECTOR","content":"JOSEF MONTINOLA","is_link":false},{"keyword":"MEDIA AGENCY","content":"ZENITH OPTIMEDIA, BANGKOK","is_link":false},{"keyword":"MEDIA PLANNER","content":"CHARL AWAYAN","is_link":false},{"keyword":"FILM PRODUCTION COMPANY","content":"FLARE MANILA, MANILA","is_link":false},{"keyword":"POST-PRODUCTION COMPANY","content":"FLARE MANILA, MANILA","is_link":false},{"keyword":"EDITOR","content":"FORD CELINO","is_link":false},{"keyword":"POST EXECUTIVE PRODUCER","content":"DENISE GALOYO","is_link":false},{"keyword":"HEAD OF INTEGRATED PRODUCTION","content":"DAVID WRIGHT","is_link":false},{"keyword":"SPECIAL EFFECTS COMPANY","content":"FLARE MANILA, MANILA","is_link":false},{"keyword":"SOUND PRODUCTION COMPANY","content":"SYN MUSIC, TOKYO","is_link":false},{"keyword":"SOUND ENGINEER","content":"MARKKU MÄKELÄ","is_link":false},{"keyword":"BACKGROUND OVERVIEW","content":"While brands often go to extreme lengths and spend billions to put their name in gaming, not many can claim to have been part of every video game since the beginning—except Mountain Dew.\r<br>\r<br>Gamers are often very passionate, so when gaming sessions become too intense they often express their emotions verbally. One of the most common sounds they make is ‘DEW’--Mountain Dew’s global nickname. \r<br>\r<br>PLAY THE DEW is an audio-led campaign (radio, film, digital activation, social) that simulates popular gaming scenarios such as First-Person Shooter (FPS), Zombie Survival, Versus Fighting, and Racing, where all sound effects are exclusively replaced with voice recordings of the word ‘DEW.’ \r<br>\r<br>We tapped a beatboxer to recreate game scenarios using only the human voice. We reviewed gaming source materials and recreated audio effects for explosions, gunfire, zombies, tire screeching and more–using only the word ‘DEW.’ \r<br>\r<br>Some elements were then digitally enhanced and arranged to create authentic-sounding game audio and music, while still being discernibly human.\r<br>","is_link":false},{"keyword":"URL","content":"https:\/\/www.facebook.com\/reel\/2395381234160817","is_link":true}],"files2":[{"name":"","type":"pdf"}],"count":1}