{"code":0,"data":[{"keyword":"SUB CATEGORY","content":"EMERGING TECHNOLOGY & TECH-LED BRAND EXPERIENCE","is_link":false},{"keyword":"ENTRANT COMPANY","content":"INNOCEAN, SEOUL","is_link":false},{"keyword":"TITLE","content":"HEARING 1945","is_link":false},{"keyword":"BRAND","content":"KOREA'S LIBERATION DAY","is_link":false},{"keyword":"ADVERTISER","content":"BINGGRAE & THE MINISTRY OF PATRIOTS AND VETERANS AFFAIR","is_link":false},{"keyword":"AGENCY","content":"INNOCEAN, SEOUL","is_link":false},{"keyword":"CHIEF EXECUTIVE OFFICER","content":"JUNG A KIM","is_link":false},{"keyword":"CHIEF ACCOUNT DIRECTOR","content":"SEON-JEONG MIN","is_link":false},{"keyword":"CREATIVE DIRECTOR","content":"NARI MOON","is_link":false},{"keyword":"CREATIVE TECHNOLOGIST","content":"HYE-DONG ROH","is_link":false},{"keyword":"ART DIRECTOR","content":"EUN-HA OH","is_link":false},{"keyword":"COPYWRITER","content":"DOYU YANG\/SEUNG-HA RHEE","is_link":false},{"keyword":"AGENCY PRODUCER","content":"BAE-SUNG KIM","is_link":false},{"keyword":"ACCOUNT DIRECTOR","content":"BITNAWA YU\/YOON-KYUNG LEE","is_link":false},{"keyword":"ACCOUNT EXECUTIVE","content":"CHANG-GI HAN\/YAE-WEON KIM","is_link":false},{"keyword":"PLANNER","content":"JINA SHIN\/BYUNG-GEUK KIM\/SHIN-YOUNG PARK","is_link":false},{"keyword":"MEDIA DIRECTOR","content":"MI-YOUNG KOH","is_link":false},{"keyword":"MEDIA PLANNER","content":"SO-HYUN LEE\/YOUNG WOO PARK\/CHANWOO KANG","is_link":false},{"keyword":"OOH MEDIA DIRECTOR","content":"SANG-MOO SHIN\/JAE-WON KIM\/SUNJU KIM","is_link":false},{"keyword":"FILM PRODUCTION COMPANY","content":"PLANIT PRODUCTION, SEOUL\/KKULDANJI MEDIA, SEOUL\/KP COMMUNICATION, SEOUL","is_link":false},{"keyword":"DIRECTOR","content":"HYUN-HO SEO","is_link":false},{"keyword":"DIRECTOR OF PHOTOGRAPHY","content":"SE-HEE PARK","is_link":false},{"keyword":"EXECUTIVE PRODUCER","content":"YOUNG-HWI SEO ","is_link":false},{"keyword":"FILM PRODUCER","content":"BYUNG-HWAN AN\/SEONG-A BAEK","is_link":false},{"keyword":"WRITER","content":"YUN-HUI LEE","is_link":false},{"keyword":"POST-PRODUCTION COMPANY","content":"GROOT, SEOUL\/LOCUS, SEOUL","is_link":false},{"keyword":"EDITOR","content":"EEHZEE RYOO","is_link":false},{"keyword":"2D","content":"CHO-HWI PARK","is_link":false},{"keyword":"SOUND PRODUCTION COMPANY","content":"GAUDIO, SEOUL\/WAVELAB BY GAUDIOLAB, SEOUL","is_link":false},{"keyword":"AI SOUND ENGINEER","content":"BRIGHT KWON","is_link":false},{"keyword":"SOUND SUPERVISOR","content":"LEE SUNG JIN\/HAN MYUNG HWAN","is_link":false},{"keyword":"CAMPAIGN SUMMARY","content":"[1 In 4 Gen Z Don't Know Liberation Day]\r\n
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Liberation Day, August 15, 1945, the day Korea regained its freedom from 35 years of Japanese colonial rule, marks one of the most crucial moments in Korean history. However, as time passed, Liberation Day faded into a distant memory that had never been experienced. Most people recognize the significance of Liberation Day as a holiday rather than honoring the historical value. Citizens in their 20s and 30s have a recognition rate that is about 20 percent lower than that of citizens in their 60s, showing that younger generations have drastically less interest and understanding of Liberation Day. (In Gen Z’s case, one in four people does not fully understand the meaning of Liberation Day.)\r\n
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[Bringing Lost History to Life Through AI Sound]\r\n
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‘Hearing 1945’ is an immersive sound experience restored with AI, recreating the roar of August 15, 1945, Liberation Day, when Korea regained freedom from Japanese rule. Because audio recording technology had fallen behind under colonial rule, the sounds of that day were never preserved. Only texts and photographs remain. To restore the sound from 80 years ago, the sound was not just AI-generated; it went through historical accuracy verification without any embellishments. Every sonic clue, from on-site noise to period accents, was cataloged with keywords. Using these keywords, individual sound elements were generated and mixed after simulations reflecting crowd size and environment. For the 80th<\/sup> anniversary of liberation, ‘Hearing 1945’ was released in special theaters, allowing audiences to experience the moment as if present in 1945. Two history museums also displayed the immersive sound exhibitions, renewing the meaning of Liberation Day.","is_link":false},{"keyword":"CREATIVITY\/IDEA\/INSIGHT","content":"[Reviving the Lost Sound from 80 Years Ago, Capturing the Hearts of Korea]\r\n
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To create content that will capture people who are indifferent to the Korea's National Liberation Day to voluntarily experience and reflect on the meaning of liberation, we focused on sound. There has been no historical data recording the sound from 80 years ago on the day of liberation. Korea, which been under Japanese colonial rule for more than 35 years, had outdated recording technology. As a result, black-and-white photographs and texts were the only evidence left to picture that day. ‘Hearing 1945’, which most truthfully restored the sound of liberation according to the flow of time and places through historical evidence based on non-sound data, captured the attention of the whole nation. The sound of liberation from 80 years ago was heard for the first time, praised as \r\nthe striking opportunity to recall forgotten history, and went viral, achieving 98 percent of media coverage.","is_link":false},{"keyword":"STRATEGY","content":"[The Most Powerful 8.15]\r\n
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The goal of ‘Hearing 1945’ was clear: to reignite the significance of Liberation Day. To engage people indifferent to Liberation Day, the execution was strategically tailored to August 15 for maximum impact. August 15th<\/sup> is the peak summer season for Korean theaters, when visitor rates are highest. 8 minutes and 15 seconds of immersive sound content was officially released on August 15th<\/sup> in theaters with an 8.1 channel system for specialized direction and sound immersion. Tickets were sold for 815 Korean won, and the profit was donated to support the descendants of independence activists. The production documentary was released on YouTube at 8:15 A.M., reaching more audiences. On August 15th<\/sup>, two history museums displayed the immersive sound exhibition in Seoul. \r\nIntriguing the curiosity for the sound of liberation, ‘Hearing 1945’ went viral, resulting in a higher theater occupancy rate and history museum visitors than the average of the 2025 Liberation Day season.","is_link":false},{"keyword":"EXECUTION","content":"[Against the Era of AI Slop: Historically Grounded AI Usage]\r\n
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To restore the roar of Liberation Day 80 years ago, we didn't simply generate the sound in the same way as deepfakes and deep AI voices. The lost sound of Liberation was restored with AI following a thorough historical accuracy verification based on the photos and text records about the Liberation Day.\r\n
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Step 1. Research & Data Collection\r\n
For two months, photographs, text records, and survivor interviews were collected. With historians, all records serve as evidence of the sound were catalogued based on location and time, and classified with keywords.\r\n
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Step 2. Generating Prompts & Sound Source\r\n
Prompts were written based on keywords, and each sound source was generated according to locations and varying factors.\r\n
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Step 3. Simulation & Audio Mixing\r\n
Decibels were determined through the simulation, accounting for the environment and crowd size gathered to celebrate the liberation of that day. Finally, all sound sources were mixed.\r\n
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The sound was completed with a narrative according to the passage of time and the movement of places on the day of liberation. For an immersive listening experience, this sound was released to the public in theaters and exhibitions at history museums.","is_link":false},{"keyword":"RESULT","content":"‘Hearing 1945’ celebrated the 80th<\/sup> anniversary of liberation and went viral for the truthful sound of the moment of liberation. Age groups from teens to elders visited the theaters, surpassing the average theater occupancy rate. A short film on YouTube reached 10 million views within 48 hours.\r\n
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1. 98% Media Coverage\r\n
2. 12M Organic Viral\r\n
3. 150% Average Theater Occupancy\r\n
4. 320% Increase in History Museum Visitors\r\n
5. 100% Positive Sentiment Across All Generations\r\n
6. #LiberationDay Most Used Hashtag Among Gen Z\r\n
7. Screened at the 21st<\/sup> Presidential Inauguration\r\n
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This led to public interest in Liberation Day, even raving reactions from Gen Zs. #LiberationDay became the most used hashtag among Gen Zs and received positive responses from all generations. It was screened on the eve of its anniversary at the National Assembly building, and also at the official national event for the 80th<\/sup> anniversary and 21st<\/sup> presidential inauguration. For its historical value, it was also donated to Independence Hall as an educational resource. The government is considering further restoration of other lost historical records.","is_link":false}],"files2":[{"name":"BE18_005.mp4","type":"mp4"},{"name":"BE18_005_DI01L.jpg","type":"jpg"}],"count":2}