1 2
 
 
  • SUB CATEGORY :
    MOBILE UTILITY
  • COMPANY ENTERING :
    HAKUHODO KETTLE INC., TOKYO
  • ENTRY TITLE :
    SMART STRETCH 360
  • BRAND :
    YAHOO! JAPAN 20TH ANNIVERSARY
  • ADVERTISER :
    YAHOO! JAPAN
  • AGENCY :
    HAKUHODO KETTLE INC., TOKYO
  • CREATIVE DIRECTOR :
    KAZUAKI HASHIDA/TETSUSHI KAWACHI
  • COPYWRITER :
    NAOTAKA SUEKUNI/KEITARO KAMIJO
  • ART DIRECTOR :
    KOICHI KOSUGI
  • INTERACTIVE ART DIRECTOR :
    KOICHI KOSUGI
  • TECHNICAL DIRECTOR :
    KAZUAKI HASHIDA/TETSUSHI KAWACHI
  • INTERACTIVE DESIGNER :
    NATSUKI AKANUMA/SHUICHIRO KOYAMA
  • ACCOUNT DIRECTOR :
    KEN OKADA
  • ACCOUNT MANAGER :
    TAKESHI TODOROKI/KEITARO WATANABE
  • PR DIRECTOR :
    TAKASHI UNO
  • FILM PRODUCTION COMPANY :
    TOKYO INC., TOKYO
  • SUPERVISION :
    YOSHIHITO NAGAHATA
  • DIRECTOR :
    HIROSHI KIKUCHI/MOE IKEDA (TAIYO KIKAKU)
  • D.O.P/CINEMATOGRAPHER :
    RYO SAITO
  • CHOREOGRAPHER :
    PSYHE
  • FILM PRODUCER :
    TOSHIYUKI TAKEI/MASAYOSHI TAKAYANAGI
  • EDITOR :
    AKI MAETANI/YOSHIHARU NAKAGAMI/SEKI SO (MCRAY)/
    YAHIRO MINAMI/HIDEHISA WATANABE (TAIYO KIKAKU)
  • SPECIAL EFFECTS COMPANY :
    AMANA INC., TOKYO
  • VISUAL EFFECTS :
    KOUKI HANAWA/RYUUICHI YAMADA
  • SPECIAL EFFECTS PRODUCER :
    MASAMI NISHIDA
  • SOUND DESIGNER :
    SEZAKI YUKI
  • MUSIC COMPOSER :
    MIDORIKAWA TORU
  • ENGLISH CONTEXT EXPLANATION :
    IN 2016 YAHOO! JAPAN, WITH APPROXIMATELY 30 BILLION PV MONTHLY ON MOBILE, MARKED THE 20TH ANNIVERSARY. YAHOO! WANTED TO EXPRESS ITS APPRECIATION TO ITS MOBILE USERS BY PROPOSING AND COMMITTING A NEW INDUSTRY RESPONSIBILITY. WE FOCUSED ON THE SERIOUS HEALTH ISSUE, “TEXT NECK”(STIFF NECKS OR SHOULDERS, HEADACHES ETC.), WHICH IS CAUSED BY USING SMARTPHONE AND TABLETS FOR LONG HOURS. AND SO, WE INVENTED A 360 MOVIE AD, “SMART STRETCH 360”, WHICH MADE PEOPLE STRETCH NATURALLY JUST BY WATCHING IT. THIS MOVIE WAS PUT ON YOUTUBE AND FACEBOOK AD. AND SOON, IT WAS PICKED UP BY VARIOUS MEDIA, SUCH AS TV AND INTERNET NEWS, RESULTED IN $ ONE MILLION WORTH. THE NUMBER OF VIEWS ADDED UP TO MORE THAN 750,000 JUST IN ONE MONTH. WE “STRETCHED” THE VALUE OF THE INTERNET ADS FOR USERS, TO SOMETHING MORE MEANINGFUL. PEOPLE DON’T WANT A MESSAGE, BUT A MASSAGE.
  • URL :
    http://awardentry.jp/judge/smartstretch_02.html