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  • SUB CATEGORY :
    MOBILE GAME
  • COMPANY ENTERING :
    AKQA SHANGHAI, SHANGHAI
  • ENTRY TITLE :
    SPACE JAM 20 : DEFY THE POST
  • BRAND :
    JORDAN BRAND
  • ADVERTISER :
    NIKE GREATER CHINA
  • AGENCY :
    AKQA, SHANGHAI
  • EXECUTIVE CREATIVE DIRECTOR :
    ERIC CRUZ
  • CREATIVE DIRECTOR :
    ERIC CRUZ/PEEPO DAVID/MORRIS LEE
  • COPYWRITER :
    PEEPO DAVID/WILLIAM ZHANG/YOUSH HUANG
  • ART DIRECTOR :
    MORRIS LEE
  • INTERACTIVE ART DIRECTOR :
    MORRIS LEE/BUBOY PAGUIO
  • TECHNICAL DIRECTOR :
    NEIL NAND
  • DEVELOPER :
    ETHAN CHIU/BUBOY PAGUIO
  • DESIGNER :
    IVY WANG
  • INTERACTIVE DESIGNER :
    BUBOY PAGUIO
  • ACCOUNT DIRECTOR :
    STEFAN HAWES/XU ZI
  • ACCOUNT MANAGER :
    YOUSH HUANG
  • STRATEGIC PLANNING DIRECTOR :
    DAVID BUCKLEY
  • AGENCY PRODUCER :
    BOBO ZHOU
  • FILM PRODUCTION COMPANY :
    AKQA SHANGHAI, SHANGHAI
  • DIRECTOR :
    ERIC CRUZ
  • SOUND PRODUCTION COMPANY :
    THE REC ROOM, KUALA LUMPUR
  • SOUND DESIGNER :
    JASHIR BIN JUNAIDI
  • SOUND STUDIO PRODUCER :
    CHRIS LOW WAI KIT
  • MUSIC COMPOSER :
    TATSURO MILLER
  • ENGLISH CONTEXT EXPLANATION :
    ON SPACE JAM’S 20TH ANNIVERSARY, THE ORIGINAL SUPERTEAM -
    THE MONSTARS - ARE BACK AND THEY’VE TAKEN OVER THE COURTS! THE CHALLENGE WAS TO GET THIS NATION’S BALLERS TO DEFY THEM IN THE DIGITAL SPACE. DEFY THE POST : WECHAT TAKEOVER - AN INTERGALACTIC BASKETBALL CHALLENGE DISGUISED WITHIN TWO OF CHINA’S MOST INFLUENTIAL SITES, TENCENT NBA AND HYPEBEAST. BALLERS PLAY TO TAKE BACK CONTROL OF THIER SOCIAL FEED. TENCENT NBA : SATELLITE HOOPS ON THE TENCENT SITE, A MOVING SATELLITE HOOP HOVERS ON THE PAGE FOR BALLERS TO SCORE ON. SHOOT THE BALL TO ACTIVATE THE LASERS. MAKE 3 SHOTS IN A ROW TO BLOW IT UP TO SMITHEREENS. HYPBEAST : HURRICANE SPIN MOVES SPIN THE BALL TO CREATE A HURRICANE THAT BLOWS AWAY THE MONSTARS CHILLIN’ IN THE HYPEBEAST SITE. THE FASTER THE SPIN, THE CRAZIER THE SITE BREAKS, BREAKING THROUGH THE GALAXY.
  • URL :
    http://thevoted.com/sh/nike/defythepost/
  • URL :
    http://spacejam.nike.com.cn/