1 2
 
 
  • SUB CATEGORY :
    USER EXPERIENCE FOR MOBILE
  • COMPANY ENTERING :
    TBWA\ SHANGHAI, SHANGHAI
  • ENTRY TITLE :
    SIGNEMOJI
  • BRAND :
    CHINA ASSOCIATION OF THE DEAF
  • ADVERTISER :
    CHINA ASSOCIATION OF THE DEAF
  • AGENCY :
    TBWA\ SHANGHAI, SHANGHAI
  • CHIEF STRATEGY OFFICER :
    MILO CHAO
  • CHIEF CREATIVE OFFICER :
    NILS ANDERSSON
  • EXECUTIVE CREATIVE DIRECTOR :
    RONNIE WU
  • CREATIVE DIRECTOR :
    JASON JIN
  • COPYWRITER :
    GAO HAN/XIAOLIU YANG
  • ART DIRECTOR :
    TONY FAN/ ZIZI SHI/GOODMAN LAW
  • BUSINESS DIRECTOR :
    XINYU WANG
  • AGENCY PRODUCER :
    MENG YANG/VICTOR HU
  • FILM PRODUCTION COMPANY :
    DOING FILMS, SHANGHAI
  • DIRECTOR :
    BRUCE QIU
  • FILM PRODUCER :
    HANSEL LU
  • ENGLISH CONTEXT EXPLANATION :
    IN CHINA, THERE ARE MORE THAN 20.5 MILLION HEARING AND SPEECH-IMPAIRED PEOPLE. THEY YEARN TO COMMUNICATE WITH ALL OF US. HOWEVER, MOST OF US DON’T UNDERSTAND THEIR LANGUAGE, SIMPLY BECAUSE WE HAVEN’T LEARNT IT. LESS THAN 5% OF THE POPULATION KNOWS HOW TO USE SIGN LANGUAGE. SO, HOW CAN WE HELP THE COUNTRY TRULY EMBRACE SIGN? TODAY EMOJI ICONS ARE USED TO COMMUNICATE EVERYWHERE ONLINE. SO WE USED THIS TREND TO USE THEM IN A NEW WAY. CREATING A COMPLETE INTERACTIVE SERIES, CALLED SIGN EMOJI. NOW WHENEVER WE SEND OUT A HAND GESTURE, WE CAN LEARN HOW TO SIGN TOO. WE INVITED SIGN LANGUAGE TEACHERS TO
    CO-CREATE THE SIGN EMOJI ICONS. THEN, WE DISTRIBUTED THEM THROUGH SOCIAL MEDIA PLATFORMS, WHERE ANYONE COULD DOWNLOAD THEM FOR FREE. WHEN TYPING A MESSAGE, A CORRESPONDING SIGN EMOJI POPPED UP, TO REPLACE THE WORD YOU WERE TYPING.