1 2
 
 
  • SUB CATEGORY :
    ONLINE
  • COMPANY ENTERING :
    CLEMENGER BBDO SYDNEY, SYDNEY
  • ENTRY TITLE :
    TELEKINIZE THE RAINBOW
  • BRAND :
    SKITTLES
  • ADVERTISER :
    WRIGLEYS
  • DIRECT/ADVERTISING AGENCY :
    CLEMENGER BBDO SYDNEY, SYDNEY
  • EXECUTIVE CREATIVE DIRECTOR :
    PAUL NAGY
  • DIGITAL CREATIVE DIRECTOR :
    JAMES THEOPHANE
  • COPYWRITER :
    BEN CLARE
  • ART DIRECTOR :
    LUKE HAWKINS
  • AGENCY PRODUCER :
    DAVE FLANAGAN
  • PLANNER :
    RYAN O'CONNELL/DAVID HALTER
  • ACCOUNT SERVICES :
    EMILY PERRETT/JACQUELINE NUNNS/ANNA WALTERS
  • ASSOCIATE PRODUCER :
    CRYSTAL RATA
  • DEVELOPER :
    JOSHUA BROWN
  • PRODUCTION COMPANY :
    CLEMENEGER BBDO, SYDNEY
  • EDITOR :
    TOBY ROYCE
  • DESIGNER :
    AIRI NAKAYAMA
  • SOUND PRODUCTION COMPANY :
    CLEMENGER BBDO SYDNEY, SYDNEY
  • COUNTRY :
    AUSTRALIA
  • SOUND DESIGNER :
    ANTHONY TIERNAN
  • PROGRAMMER :
    JOHN KNUTTSON
  • THE BRIEF :
    ENHANCE THE SOCIAL EXPERIENCE OF SKITTLES' AUSTRALIAN AND NEW ZEALAND FACEBOOK FANS
  • THE SOLUTION :
    CREATE A PIECE OF TECHNOLOGY THAT ALLOWED PEOPLE TO TAKE CONTROL OF PHYSICAL SKITTLES IN THE REAL WORLD, AND SEEMINGLY MOVE THEM USING THEIR MIND
  • THE RESULTS :
    IT WAS SO POPULAR WITH FANS, SKITTLES WENT FROM BEING RANKED OUTSIDE THE TOP 100, TO THE 3RD MOST POPULAR BRANDED FACEBOOK PAGE IN AUSTRALIA. ALL WITH A MEDIA BUDGET OF $0.