Campaign 1 2
 
 
  • Category :
    Promo Lotus
  • Sub Category :
    Promotional Campaign: Best Use of Other Digital Media
  • Title :
    Halls “Ahaaaan” project
  • Brand :
    Halls
  • Advertiser :
    Nihon Kraft Foods Limited
  • Advertising Agency :
    ADK Japan
  • Creative Director :
    Fumitaka takano
  • Copywriter :
    Atsushi matsumoto
  • The Objective :
    HALLS, the long-selling menthol candy was experiencing a gradually aging target. Our challenge was to develop a promotion that would break down the guard of a youthful target segment and encourage them to try HALLS.
  • The Strategy :
    We used the evocative “Aaaan” (the kindly expression of affection in which a girl pops food into a guy’s mouth) as the hook to our promotion.
  • The Concept :
    The pleasant point of contact
  • The Results :
    20,000+ downloads of “Aaaan” app (5x initial projections)　HALLS revenue dramatically increased by approx 131%
  • Company Entering :
    ADK Japan
  • City :
    Tokyo