Campaign 1 2
 
 
  • Category :
    Promo Lotus
  • Sub Category :
    Event & Field Marketing
  • Title :
    Hidden Pizza Restaurant
  • Brand :
    Sensis Yellow Pages
  • Advertiser :
    Sensis Yellow Pages
  • Advertising Agency :
    Clemenger BBDO and Proximity Melbourne
  • Chief Creative Officer :
    James McGrath
  • Executive Creative Director :
    Ant Keogh
  • Creative Director :
    Josh Robbins
  • Copywriter :
    Ant White
  • Art Director :
    Russel Fox
  • Agency Producer :
    (Agency Producer) Karolina Bozajkovska (Agency Executive Producer) Sonia von Bibra
  • Photographer :
    N/A
  • Illustrator :
    N/A
  • Computer Artist :
    (Interactive Producer) Dean Wormald (Interactive Director) Tommy McCubbin
  • Planner :
    (Group Account Director) Chris Howatson
  • Data Strategist :
    (Account Director) Nicole Connor
  • Film Production Company :
    Radical Media
  • Director :
    Patrick Hughes
  • Cinematographer :
    (DOP) Cameron Barnett
  • Film Producer :
    Karen Bryson
  • Sound Production Company :
    Dmitri
  • The Objective :
    With businesses having more advertising options than ever before, we needed to remind small businesses that the best place to be found by potential customers is in the Yellow Pages®.
  • The Strategy :
    We created a hidden business and only revealed its location in the Yellow Pages®. We then used the results to present a case study of how relevant Yellow Pages® truly is as a search tool.
  • The Concept :
    Phase 1 used unbranded communications to ask people to search for the Hidden Pizza Restaurant. Phase two released the results as a fully integrated campaign targeted towards small businesses.
  • The Results :
    We achieved a 23.5% increase in leads through phone and web after the first week.
  • Company Entering :
    Clemenger BBDO Proximity Melbourne
  • City :
    Melbourne