Category :

Direct Lotus

Sub Category :

Dimensional Mail: Business-to-Business

Title :

Scoreboard Calendar

Brand :

ESPN STAR Sports

Advertiser :

ESPN

Advertising Agency :

Grey Group Singapore

Chief Creative Officer :

Ali Shabaz

Copywriter :

Dunstan Lee

Art Director :

Tan Zi Wei, Ang Sheng Jin

Agency Producer :

Bobby Koh, Wong Cheng Wah

Photographer :

Jeremy Wong, Nemesis

Computer Artist :

Alex Tan

The Objective :

To constantly remind business partners of the brand’s passion for sports.

The Concept :

The scoreboard, which is synonymous with sports, adds to the excitement in games. It inspired the simple design idea – a scoreboard calendar. The concept stays true to the brand, which lives and breathes sports.

The Results :

The calendar was well-received by the target audience.

Company Entering :

Grey Group Singapore

City :

Singapore