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TROPHY DESIGN
  TROPHY DESIGN COMPETITION BRIEF
  PROMOTIONAL MATERIALS
THE WHY & THE WHAT
ADFEST will be celebrating its 20th Anniversary 2017, and it is bitter sweet to bid farewell to the crystal globe that has been the ADFEST symbol for the past 2 decades.
ADFEST is calling for submissions for the new trophy design for its Lotus Awards.
THE LOTUS AWARD
At the heart of ADFEST, is the Lotus Award, celebrating creative excellence in the region. It is testament to groundbreaking work that raise creative standard, push boundaries, and inspire people. ADFEST takes great pride in being a homegrown festival of humble origins, pure aspirations, and uncompromising passion for embracing creativity and cultural diversity.
The Lotus flower is not only the logo or award name for ADFEST, but its symbolism represents the roots of ADFEST. The Lotus is prevalent with its roots running deep in the Asian culture, whether as part of native botanic, religious ceremony, daily life, or art. It is inherent to the Asian heritage and culture.
THE TROPHY LINE-UP
Grande
Integrated/INNOVA/
Lotus Roots/Effective/
Branded Content & Entertainment
Gold
Silver
Bronze
The different trophies include:
Grande: This is equivalent to the Best of Lotus or Grand Prix
Integrated Lotus/INNOVA Lotus/Lotus Roots/Effective Lotus/Branded Content & Entertainment
Lotus: These Lotuses are not awarded Gold, Silver or Bronzes.
Gold
Silver
Bronze
*NEW* Special Awards Trophies: Traditionally, Special Awards winners receive certificates, but with the new trophy launch, ADFEST will also award these winners with trophies. The ADFEST Special Awards include:
Network of the Year
Agency of the Year
Independent Agency of the Year
Interactive Agency of the Year
Direct & Promo Agency of the Year
Production Company of the Year
Advertiser of the Year
RULES & ELIGIBILITY
Design submissions are open to anyone from anywhere.
Design submissions are free of charge.
There is no limit on design submissions per person.
The design you submit must be your original work.
You must have copyright of the design.
If selected as the winner, your design will become property of ADFEST.
The final decision on the winner by ADFEST will be final & binding.
DESIGN REQUIREMENTS
The trophy’s dimensions (including trophy base) must not exceed 10 cm (l) x 10cm (w) x 30 cm (h).
Designs can be drawings, digital designs, photographs, mock-ups or 3D models*.
*If you send trophy mock-ups, please note that they will not be returned after judging.
File Formats: PDF, JPEG (300 dpi)
DESIGN CONSIDERATIONS
In your design, you must consider:
Inclusion of ADFEST logo on the trophy
Trophy materials: durability, weight, ease & timing of production
Size & shape
How each trophy differs e.g. engraving colour, trophy colour, etc.
Credit engravings: where & how the winner credits are displayed
Additional Note: As winners are determined only a few days before the award presentation, do consider winner engraving and production considerations in your design submissions.
DESIGN SUBMISSION
You must submit your design by 30th April 2016 to NewFace@ADFEST.com
If you’re sending in trophy mock-ups, please send them to:
ADFEST
c/o Plannova Co., Ltd.
1537 Town in Town 3/1, Srivara Road
Plubpla, Wangthonglang
Bangkok 10310 THAILAND
If your design is selected as the winning design to be the new face of ADFEST, ADFEST will provide you with accommodation and pass to ADFEST 2017 to present your creation on stage.
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