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TOKYO: The atmosphere in Tokyo on 20-24th July 2010 was one of excitement, diligence and friendship. Almost 50 Jurists flew in from 17 different cities to judge the ADFEST 2010 Lotus Awards, and were overwhelmed by the generosity and kindness shown to them by their Japanese hosts.
By day, they worked at conference rooms at Dentsu Inc and Aoi Advertising Promotion Inc, scrutinizing each and every entry. By night, they enjoyed the JAF Welcome Party at the Advertising Museum Tokyo, or the ADFEST Thank You Party, which took place on the 44th floor at Dentsu Inc.
The Jurists worked hard to choose Lotus winners that truly reflect the diversity of cultures in the Asia Pacific. Other global advertising festivals are not motivated by this desire to raise the bar for creativity in Asia. But as a not-for-profit, ADFEST is uniquely driven by its mandate to celebrate work that will raise the profile of Asian creativity on a global stage.
This year’s Special Award winners are:
- Advertising Agency of the Year: JWT India, Mumbai
- Interactive Agency of the Year: Dentsu Inc, Tokyo
- Direct Agency of the Year: McCann Worldgroup, Hong Kong
- Network Agency of the Year: Ogilvy & Mather
- Film Production Company of the Year: Phenomena Co Ltd, Bangkok
- Advertiser of the Year: UNIQLO Co., Ltd.
“Congratulations to all the agencies and production companies that won Lotuses at ADFEST this year – you are the people who are leading the region forward into 2011!” says Jimmy Lam, ADFEST President.
“For our industry in Japan, this is the first time so many jurists have come in to Tokyo to judge in one place, it’s a historical event,” says Akira Kagami, Global Executive Creative Director at Dentsu Inc in Tokyo.
“I’ve been to Cannes many times and judged some of the award shows in the United States, but I feel there is some kind of difference between the Western way and my way, our way. Sometimes I’m a little frustrated because people in the Western world don’t always understand some of the good things from Asia. ADFEST is designed to really reflect creativity in this region. And that is something I believe in, so I’m really happy so support them,” he says.
The next Asia Pacific Advertising Festival is scheduled to take place in March 2011.
www.adfest.com |
